Tilting at Windmills

By Brian Hibbs There’s a particular Myth of the market that says that the “Wednesday Warriors” – the hardcore, most committed fan, who comes in...

  By Brian Hibbs Dear C.B., I want to congratulate you on your new position as Editor-in-Chief at Marvel comics; from what I know about you I...

By Brian Hibbs So, this is kind of hard column to write, because it means being vulnerable and honest about issues that are genuinely hard...

By Brian Hibbs I’m a little bored with continually talking about Marvel comics and “Legacy” – there’s not a lot more to say about them...

By Brian Hibbs As I write this, it’s the deadline to order the October “Legacy” re-positioning from Marvel, with the lenticular covers. Marvel has been...

By Brian Hibbs The solicits for August 2017 Marvel comics have finally been released – the start of “Marvel Legacy” – and I think it...

In his monthly column, retailer Brian Hibbs rips the lid off secret retailing groups, and muses on Marvel Legacy.

By Brian Hibbs So, right now Marvel comics is in a little spot of trouble. In February 2017 Marvel’s best-selling ongoing superhero title barely passed...

Variant covers are an accepted practice in comics publishing and collecting, but is Diamond enforcing its own rules on minimum orders? Retailer Brian Hibbs looks at the plusses and minuses of the world of variants.

It was another year of amazing growth in 2016, and it brings the Top 750 to the highest numbers it has ever charted in the history of my tracking Bookscan – Now topping over ten million graphic novels sold! Amazing performance, and hopefully we can now stop talking forever about silliness like “the death of comics” or “the death of print”. Both are doing just fine!

By Brian Hibbs   Despite now being in retail for over thirty years now, I have to admit that there are times that I worry about...

By Brian Hibbs Here’s my preface on this column, so you understand my point-of-view: I am bullish on graphic novels. They’ve been the leading category...