whata great event! helped raise over $10k for local san diego schools @sanfordgreene #sdcc #quiznos #QanvasbyQuiznos http://t.co/avW93mvE1R
— bernard chang (@thebernardchang) August 6, 2014
Here’s a nice story from Comic-Con about more than 50 comics artists including Bernard Chang and Sanford Greene, teaming up with QANVAS by Quiznos, an art project that saw them drawing on Quisnos sub wrappers. The resulting art was auctioned off to benefit ArtReach, and some $10,000 was raised for art programs in San Diego schools. Win win win!
Nicely done. Great example of a national brand (though executed locally) connecting with the superfan community with authenticity, relevance and a sense of mission. Kudos to all involved.
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