We’ve been tracking the journey of Bad Idea for a while now — a new comics publisher with all kinds of wild marketing ideas, including selling direct to a select list of comics shops, and stealth preview issues.
Well, here is a new Bad Idea press release revealing that they now have 150 stores and 200 locations that have been chosen to sell their periodicals when they come out in 2021, starting with Eniac by Matt Kindt and Doug Braithwaite. Bad Idea PR is written in a very special way, so I’m just pasting it below, along with a list of shops carrying the books. Yes it is all an ad to pre-order the books. We’re posting the whole list because SUPPORT YOUR LOCAL COMICS SHOP. But if you don’t want to go through all that, here’s a 10-page preview of Eniac to enjoy. And also this new graphic which is also unusual, just like everything Bad Idea does. Well, it breaks up the day.
Stop! Listen – do you hear that?
Yes, yes, our power grows! Listen!
You hear it now, don’t you? That’s the sound of a multitude of new destination stores entering Bad Idea‘s comics self-distribution system!
As we absorb their power, Bad Idea can feel its deltoids swelling with new retail partners that will have the duty – nay, privilege – of carrying our hotly anticipated new comic book series in 2021 and beyond.
Earlier this year, we told you that Bad Idea was a dangerously unruly and equally experimental new comic book publisher with one straightforward mission: Monthly comic books, sold exclusively in comic book stores. No digital releases. No trade paperbacks or hardcovers. And no variant covers, either. Just super high-quality comics packed from cover to cover with audaciously entertaining storytelling in a single sharp-looking package.
And, because we’ll never publish more than two issues in a given month, every single issue we produce has to look and feel special. To that end, we’ve been tinkering away on books with enormously extra-long page counts, surprise guest appearances by some of your favorite artists, and even standalone bonus stories in EVERY issue we publish. Because we like comics and think if you’re going to sink your bucks into one of ours, it should be awesome.
But there’s one catch, you see: BAD IDEA’s new releases won’t be available everywhere all at once. From the get-go, BAD IDEA has always intended to self-distribute its titles to a carefully selected roster of friendly neighborhood comic shops with the grit and vision to do things “the Bad Idea way.”
Our crusade began with just 20 retail partners. Within weeks, that number had rocketed skyward to 100. Now, as we stand on the precipice of greatness to await the judgment of history, Bad Idea can boldly proclaim that its first wave of destination store retail partners will top more than 150 stores with over 200 individual locations on three continents when our first release – ENIAC #1 by New York Times best-selling writer Matt Kindt (Mind MGMT) and incendiary artist Doug Braithwaite (Justice) – hits shelves on March 3, 2021.
And we’ll only continue to add more from there.
Is this good new or great news, you ask? In a year filled with nothing but good news, we’re here to tell you that this isn’t just tremendous, it’s tremendously spectacular.
So, you’re upset that your local store isn’t included and you have half a mind to write us a strongly worded email, right? Remember this: Every Bad Idea destination store in our network has qualified to participate by jumping through some pretty egregious, but also fairly entertaining, hoops that include enhanced signage and promotional displays for Bad Idea’s titles and strictly enforced rules for selling Bad Idea releases, like our patented “limit one per customer” policy on each and every BAD IDEA comic – month in, month out. Plus, there’s a bunch of secret rules that the public doesn’t even know about yet. (Exciting!!!)
That is the weight of Bad Idea’s retailer code and not even the sweet release of death can unbind you from it. We reserve the right to relentlessly shame any retailer that violates its bond and, frankly, we’re kind of hoping that someone does, so that we can prove we mean business.
Behold Bad Idea’s complete list of participating destination store retailers in its resplendent glory below (**current as of November 24, 2020**) and we encourage you to start preparing for ENIAC #1 now – March is just around the corner, after all. To make sure you secure your copy of Bad Idea’s debut issue, either contact your preferred retailer from the list below or simply visit WhereIsBadIdea.com and follow the instructions to submit your pre-order today.
And, while you’re it, check out the first 10 pages of ENIAC #1 right here. Enjoy!