Buying a Bloodshot graphic novel: $7.99
Watching the Bloodshot movie in a theater with other humans during the brief period it was in theaters and they were open: $14-16
Owning Bloodshot at home in digital format so you can watch it over and over and again: priceless…no, hold on! $20
Like other films that recently debuted in now-shuttered theaters, Bloodshot is coming to VOD sooner than expected. Much sooner. Like next Tuesday, March 24th. Vin Diesel is coming to brighten up your quarantine!
It’s less than two weeks after the film’s theatrical debut.
Unlike Universal’s day-and-date move to digital rental with “Trolls: World Tour” and its other recent theatrical releases including “The Hunt,” “Emma.” and “The Invisible Man,” Sony and Columbia Pictures is taking a big step in making the film available for purchase so soon after its theatrical release.
“Sony Pictures is firmly committed to theatrical exhibition and we support windowing,” Tom Rothman, chairman of Sony Pictures Entertainment’s Motion Picture Group, said in a statement. “This is a unique and exceedingly rare circumstance where theaters have been required to close nationwide for the greater good and ‘Bloodshot’ is abruptly unavailable in any medium. Audiences will now have the chance to own ‘Bloodshot’ right away and see it at home, where we are all spending more time. We are confident that — like other businesses hit hard by the virus — movie theaters will bounce back strongly, and we will be there to support them.”
Observers note that Sony has been particularly hard hit by the coronavirus closings and delays and this is yet another stopgap move in a very fluid situation.
Bloodshot currently has a 31% fresh rating on Rotten Tomatoes, but a 78¢ audience score. I’m sure Valiant die-hards will be standing by to purchase the film when it debuts on Bloodshot VOD.