Last night at bar con here at Comic-Con a bunch of industry pundits were sitting around trying to figure out some of the smartest people in comics, and the name of Valiant publisher Dinesh Shamdasani came up and even if he didn’t come up with the following idea, hiring whoever did is smart indeed. Valiant is sponsoring lures at 11 comics shops nationwide to turn them into red hot PokéStops. It’s already being reported that having a PokéStop nearby is increasingly foot traffic for small businesses as families rush in to grab a jigglypuff and sponsoring this for a few comics shops is a smart promotion that costs only a few pennies.
Just in case you’re not playing Pok´lemon go, lures turn regular pokestops into bacon for Pokemon, with th little critter spawning at faster rates and the possibility of rarer kinds increased.
Of course, it’s hoped you’ll buy a few Valiant books while you’re at the store: FAITH, BLOODSHOT REBORN, X-O MANOWAR, DIVINITY, NINJAK are among those suggested.
Here’s the list of participating stores:
4506 Fort Hamilton Pkwy, Brooklyn, NY 11219
Carmine Street Comics
34 Carmine St, New York, NY 10014
Comickaze Comics Books and More
Madison Square Shopping Center
5517 Clairemont Mesa Blvd, San Diego, CA 92117
7131 Winnetka Ave, Winnetka, CA 91306
832 Broadway, New York, NY 10003
Hi De Ho Comics
1431 Lincoln Blvd, Santa Monica, CA 90401
Level Up Entertainment
Hamilton Mall, 4403 E Black Horse Pike, Mays Landing, NJ 08330
Meltdown Comics & Collectibles
7522 Sunset Blvd, Los Angeles, CA 90046
Midtown Comics Downtown
64 Fulton St, New York, NY 10038
Midtown Comics Grand Central
459 Lexington Ave, New York, NY 10017
Midtown Comics Time Square
200 W 40th St, New York, NY 10018
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.