For everyone wondering if mainstream comics are so tired that “the general zeitgeist seems to be that mainstream comics are spent right now” maybe this is part of the reason why.
For those too lazy to click basically, a Cincinnati retailer got the mayor of his suburban town and everyone else on board with a promotion for the story in SUPERMAN #703, where the Man of Steel, doing his Kerouac walk around America, visits Cincinnati. There was an entry in a parade, banners, flyers…you name it.
Only SUPERMAN #703 isn’t coming out in 9/15 as planned. It’s coming out a month later.
Retailer Kendall Swafford writes:
Naming names got me a lot of hate mail last time, but… I know for a fact that as of August 18th, the day DC’s The Source blog announced that Cincinnati was Superman’s next destination, there was no script. 28 days to go, and J. Michael Straczynski had not turned the script in. Gotta be penciled, inked, lettered, colored, printed and shipped in 28 days. This is the same J. Michael Straczynski that has very publicly proclaimed his love for Superman, who can’t/won’t/didn’t turn the script in on time. Famously late on Thor, never finished The Twelve, loves Superman more than any other comic character, and he isn’t living up to his end of the deal. Straczynski made me a Thor fan, and I didn’t think that was possible. So I was genuinely excited to see him move to DC and take on the Man of Steel. But if you can’t stand the pressures of delivering twenty-two pages every thirty days, write someplace else.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.