Everyone knows that global economic woes are eliminating things like gas-guzzling cars and rising prices have forced many changes in our daily lives, even as there’s been forced belt tightening in countless households. But now they’ve come for our candy. It seems that due to rising prices, Hershey has stopped putting cocoa butter in some of its products…forcing a change in labeling :
Products such as Whatchamacallit, Milk Duds, Mr. Goodbar and Krackel no longer have milk chocolate coatings, and Hershey’s Kissables are now labeled “chocolate candy” instead of “milk chocolate.”
What’s going on here? On Friday, TODAY consumer correspondent Janice Lieberman reported that Hershey’s has switched to less expensive ingredients in several of its products. In particular, cocoa butter — the ingredient famous for giving chocolate its creamy, melt-in-your-mouth texture — has been replaced with vegetable oil.
The removal of cocoa butter violates the U.S. Food and Drug Administration’s definition of milk chocolate, so subtle changes have appeared on the labels of the Hershey’s products with altered recipes. Products once labeled “milk chocolate” now say “chocolate candy,” “made with chocolate” or “chocolatey.”
“Chocolatey.” “It’s chocolatey.” Can you imagine it??? Here at Stately Beat Manor, Krackel has long been one of our favorite treats, especially in those mini sizes so prevalent during the Halloween season. However, we will not — CAN not — condone this switch over to the waxy, vaguely chocolate-like substance that so many American candies have become. We know milk chocolate — or even better, dark chocolate — when we taste it, and if this is what it’s come to, we’ll just do like Charlie did, and only allow ourselves one anxious bite a day of the real thing–until it’s gone.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.