Diamond just released their June sales figures with quarter-to-quarter comparisons as well as the regular month to month. June 2016 was up an insane amount over May, but June, brief as it is, was a five week month as compared to May’s four. Year to year comparisons are also skewed as June 2015 was a four week month.
However, DC’s Rebirth relaunch shrank the gap with Marvel a bit, down to 11 points in dollars and 13 in units from 13 in dollars and 18 in units in May. While the Rebirth titles took 5 of the top 10 spots, Marvel has the top book with Civil War II.
Saga Volume #6 was the top GN and doubtless helped a bit with that inaccurate but still stunning 49% rise in graphic novel units from last month. Even an extra week wouldn’t add that many sales.
More interesting are the quarter-to-quarter rankings. After a flat first quarter, sales are up, however units are still lagging. While GN sales are flat, periodical sales are down about 8% (I’m rounding here) in both year-t-date and 2Q 2015 to 2Q 2016. Dollar drops are only in the 4% range, so higher cover prices are being felt.
This isn’t the WORST sales report, but it isn’t the best either. I think we’re in a “refractory period” and it’s up to Marvel New (again) and Rebirth to make gains and shore things up. Also we need to get through the current period of comics culture wars to see where things land.
PS: DC’s first Super Hero Girls graphic novel was the #4 book for the month. IN COMICS SHOPS. How times change. Can you imagine how bad sales would be if comics were still read by only half the population?
UPDATE: Well John Jackson Miller says this is the biggest month for sales in 20 years: However, that’s in DOLLARS only not units.
The dual releases of Civil War II from Marvel and many of DC‘s Rebirth titles drove comic shop retailers to order a modern record $58.59 million in comic books, graphic novels, and magazines in June 2016, according to Comichron‘s analysis of charts released today by Diamond Comic Distributors. The single month’s orders nearly eclipsed last June’s by nearly $10 million and nearly erased the Direct Market’s losses to date through 2016. Comics shop market orders for the year stand at about $280 million, versus $282 million in the first half of 2015.
Marvel’s Civil War II #1 led the new comics charts, and by the increase in comics unit sales this month — nearly 20% — we can expect that a large number, if not all, of the top 10 titles may wind up over 100,000 copies. By placing ahead of DC’s Batman #1 at $2.99, the $5.99 Civil War II issue is further expected to bring in more than twice the revenue.
The aggregate sales figures for the month show a 23% increase in comics dollars and a 14% increase in graphic novel dollars, netting out to a 20% increase overall:
|June 2016 vs. May 2016|
|June 2016 vs. June 2015|
|Year-To-Date 2016 vs. Year-To-Date 2015|
|Second Quarter 2016 vs. First Quarter 2016|
|Second Quarter 2016 vs. Second Quarter 2015|
The first quarter of the year was slightly up; the second quarter slightly down, due to weakness in April and May. This June had five shipping weeks versus four last June, and the first half of the year had 26 Wednesdays as opposed to 25 in the first half of 2015.
But while the number of releases in June 2016 was way up — 536 new comics versus 453 last June — the number of comics shipping per week dropped 5%, so it’s not all about the volume. The second quarter of 2015 was very strong, as was last June; the third quarter last year was weaker. Leading into this year’s third quarter with momentum, thus, may bode well for the rest of 2016’s comparatives.
TOP COMIC BOOK PUBLISHERS
|DARK HORSE COMICS||2.81%||1.76%|
|VALIANT ENTERTAINMENT LLC||0.75%||0.84%|
|OTHER NON-TOP 10||7.58%||5.00%|
COMPARATIVE SALES STATISTICS
|JUNE 2016 VS. MAY 2016|
|JUNE 2016 VS. JUNE 2015|
|YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015|
|SECOND QUARTER 2016 VS. FIRST QUARTER 2016|
|SECOND QUARTER 2016 VS. SECOND QUARTER 2015|
TOP 10 COMIC BOOKS
|1||CIVIL WAR II #1||$5.99||MAR160703-M||MAR|
|2||BATMAN #1 [*]||$2.99||APR160286-M||DC|
|3||BATMAN REBIRTH #1 [*]||$2.99||APR160284-M||DC|
|4||STAR WARS: HAN SOLO #1||$3.99||APR161034-M||MAR|
|5||CIVIL WAR II #2||$4.99||APR160857-M||MAR|
|6||DARK KNIGHT III: the MASTER RACE #5||$5.99||FEB160127-M||DC|
|7||DARK KNIGHT RETURNS: THE LAST CRUSADE #1||$6.99||DEC150208-M||DC|
|8||SUPERMAN REBIRTH #1 [*]||$2.99||APR168695-M||DC|
|9||WONDER WOMAN #1 [*]||$2.99||APR160310-M||DC|
|10||SUPERMAN #1 [*]||$2.99||APR160278-M||DC|
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
|1||SAGA VOLUME 6 TP (MR)||$14.99||MAR160684||IMA|
|2||DARK NIGHT: A TRUE BATMAN STORY HC (MR)||$22.99||FEB160250||DC|
|3||SEX CRIMINALS VOL. 3: THREE THE HARD WAY TP (MR)||$14.99||OCT150608||IMA|
|4||DC SUPER HERO GIRLS VOL. 1: FINALS CRISIS TP||$9.99||APR160322||DC|
|5||COLOR YOUR OWN YOUNG MARVEL BY SKOTTIE YOUNG TP||$9.99||MAR160943||MAR|
|6||BATMAN: THE KILLING JOKE SPECIAL EDITION HC||$17.99||NOV070226||DC|
|7||PREACHER BOOK 1 TP (MR)||$19.99||MAR130303||DC|
|8||OUTCAST BY KIRKMAN & AZACETA VOL. 3: LITTLE LIGHT (MR)||$14.99||MAR160681||IMA|
|9||HARLEY QUINN VOL. 3: KISS KISS BANG STAB TP||$16.99||MAR160265||DC|
|10||NEIL GAIMAN’S HOW TO TALK TO GIRLS AT PARTIES HC||$17.99||FEB160019||DAR|
TOP 10 BOOKS
|1||DANGER GIRL: PERMISSION TO THRILL COLORING BOOK TP||$9.99||FEB160415||IDW|
|2||HARLEY QUINN: WILD CARD SC||$5.99||MAR161975||SCH|
|3||ART OF PAINTED COMICS HC||$49.99||AUG120975||DYN|
|4||THE SHADOW DOUBLE NOVEL VOLUME 107 SC||$14.95||MAR162009||SAN|
|5||DC SUPER HEROES: NEED FRIENDS TOO BOARD BOOK||$9.99||APR162230||POC|
|6||GHOSTBUSTERS: PROTON PACK AND WAND||$12.95||APR162245||RUN|
|7||DC SUPER FRIENDS: HOW TO BE A HERO HANDBOOK HC||$9.99||APR162229||RAN|
|8||ART OF DOUG SNEYD TP||$19.99||FEB160040||DAR|
|9||TOBIN’S SPIRIT GUIDE OFFICIAL GHOSTBUSTERS EDITION HC||$19.99||APR162246||PUB|
|10||S IS FOR SUPER HERO BOARD BOOK||$12.99||APR162231||HAC|
TOP 10 TOYS
|1||MARVEL GALLERY: LADY DEADPOOL PVC FIGURE||FEB162462||DST|
|2||BATMAN V SUPERMAN: ARMORED BATMAN STATUE||SEP150334||DC|
|3||DC ICONS: HARLEY QUINN FIGURE||AUG150314||DC|
|4||BATMAN ANIMATED: MAD LOVE THE JOKER & HARLEY QUINN 2-PACK||AUG150311||DC|
|5||MARVEL: BLACK PANTHER FINE ART STATUE||OCT152484||KOT|
|6||DC ICONS: SUPERMAN ACTION FIGURE||AUG150313||DC|
|7||BATMAN V SUPERMAN: SUPERMAN STATUE||AUG150304||DC|
|8||MARVEL GALLERY: LADY THOR PVC FIGURE||JAN162257||DST|
|9||DC ICONS: AQUAMAN ACTION FIGURE||AUG150315||DC|
|10||FINAL FANTASY ADVENT CHILDREN PLAY ARTS KAI: CLOUD STRIFE FIGURE||SEP148219||SQU|
TOP 10 GAMES
|1||BACK TO THE FUTURE: ADVENTURES THROUGH TIME BOARD GAME||JAN160391||IDW|
|2||THE X-FILES: THE BOARD GAME||MAY142832||IDW|
|3||STAR TREK FRONTIERS BOARD GAME||NOV152847||NEC|
|4||BACK TO THE FUTURE MONOPOLY||JUL152198||DST|
|5||WIZKIDS HEROCLIX: 2016 GAMING CONVENTION PREMIUM MAP||APR163155||NEC|
|6||WIZKIDS HEROCLIX: 2016 WIZKIDS OFFICE PREMIUM MAP||APR163157||NEC|
|7||WIZKIDS HEROCLIX: 2016 CENTER PLAZA PREMIUM MAP||APR163154||NEC|
|8||WIZKIDS HEROCLIX: 2016 PARKING GARAGE PREMIUM MAP||APR163156||NEC|
|9||MAGIC THE GATHERING TCG: SHADOWS OVER INNISTRAD BOOSTERS||FEB162979||WIZ|
|10||FINDING DORY: DON’T WAKE GAME||JUL158674||BAN|
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.