Well now the circle is complete. Former DC online VP Ron Perazza has joined comiXology as Vice-President -– General Manager of Publisher and Creator Services. At DC, Perazza was responsible for the ambitious Zuda imprint and behind many other forward-looking initiatives. Since leaving DC last year he’s been a free agent, but presumably his non-compete is over, and comiXology is the perfect place for him and furthers their place as the driver of the digital comics era.
Although original digital content hasn’t been a priority for comiXology, with this move they would seem to have made an investment in that direction eventually.
ComiXology, the leading digital comics retailer and platform provider, today has named Ron Perazza to its management team as Vice-President – General Manager of Publisher and Creator Services. Veteran new media pioneer Perazza will take the lead alongside comiXology co-founder John D. Roberts in developing comiXology’s next generation publisher and creator tools.
“There are only a handful of people in the comic book industry that have the depth and breadth of knowledge and experience that Ron does, in taking comic books from the print to the digital world” said John Roberts, CTO and co-founder of comiXology. “Ron will be instrumental in the creation of a stellar set of next generation tools for our current and future publishing partners. We are confident that Ron will help comiXology take comics to the next level.”
Best known in the comic book industry for overseeing the development, launch and management of DC Comics’ groundbreaking online content initiative, ZUDA Comics as the imprint’s Editorial Director, Perazza has spent the bulk of his career bridging the divide between digital and print within the comic book industry, finding ways to publish comics that reach consumers in whatever form they want to read it.
Most recently, Perazza served as the Vice President of Online for DC Comics, focusing on building the company’s digital presence. While there, Perazza oversaw the company’s multiple websites and other digital initiatives, including participating in the launch of the DC Comics iPhone and iPad App in association with comiXology.
Previously Perazza acted as DC Comics’ Vice President of Creative Services; leading a multifaceted team responsible for a wide array of digital and print initiatives that ran the gamut from custom creative for business partners such as Coca-Cola, Pontiac, NASCAR, Burger King, and LEGO to assisting internal divisions in support of DC Comics’ marketing and advertising programs.
Before joining DC, Perazza worked for Marvel Comics developing trading card and game card sets based on Spider-Man, the X-Men and the fan-favorite OverPower Collectible Card Game.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.