Wow. DC is about half an inch away from trolling readers who live in places like NYC or San Francisco that aren’t particularly close to a Walmart. They released a preview of the Tom King / Andy Kubert Superman story from the Walmart Superman comic, which they’re officially referring to as Superman Giant #3. Listed it on the front page of their website where existing readers are probably a lot more common than potential new ones, so I think it’s pretty safe to say they’re trying to divert existing readers into Walmart for up to four issues per month. I also couldn’t find any previews for the previous two issues, so it would seem the real game begins with King showing up (and with Bendis doing a turn on Batman Giant).
Amusingly, DC apparently is making no bones about this being “Walmart Superman.” The naming convention on these files is “WALMART_SMMONTHLY” – as in Walmart Superman Monthly.
In theory, this issue is on shelves at Walmart today, but from both what I’ve seen and heard other people describing, I wouldn’t get incredibly concerned if it doesn’t show up until Saturday or Sunday. These roll outs seem to be more around a specific date than specifically on that date.
Todd Allen wears a lot of hats. At various times he’s been (alphabetically), a bouncer, college professor, humor columnist, Internet producer and an NBA/WNBA Beat Writer, among other things. He’s the author of Economics of Digital Comics. You should probably read it.