In the local cable show covering diversity in comics linked to earlier today, Ms. Marvel editor Sana Amanat was interviewed and she mentioned that “she’s our #1 digital seller.” It’s been mentioned publicly a few times that it’s among Marvel’s best selling digital titles, and over the summer at a Marvel summit it was announced that the first issue had sold more digitally than in print.
Considering that the first issue is now in its 7th printing, that may not still be the case…or it may. You’re more likely to find out the name of Renee Zellweger’s plastic surgeon than digital comics sales figures—although you can do a rolling average using App Annie to track in-app purchases. However it is now an established talking point that Ms. Marvel is a digital hit. It’s print sales are good, but it’s digital where it may be staking its claim as the comic of the moment. It’s also perhaps a teensy hint at why diversifying the audience is not a dirty word any more at the Big Two.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.