So the Marvel presentation at the Diamond summit just let out, and among the things that were shown:
• more about the legacy numbering returning post Secret Empire
• marketing widely reported marketing efforts such as advertising in theaters and geotagged comic book locator referrals
• A slide was shown with the heads of many of Marvel’s non white male characters to reinforce their commitment to more representative characters
• The widely rumored footage that was shown was photos from the upcoming Inhumans tv show including Black Bolt in his costume.
Retailers we polled were split. Some showed no appreciable increase in excitement level over Marvel’s attempts to get sales back on track. Others remain impressed by the marketing efforts.
So there you go.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.