At a private press event following their retail presentation, Dan DiDio, Jim Lee, John Romita Jr, Greg Capullo and Andy Kubert expanded more on Dark Matter, DC’s Master Class, expanding the line and other matters. We’ll be updating as we go along, but DiDio alluded to even more new initiatives aiming at bringing in new readers. “This isn’t just about the DCU,” he said. “DC itself is getting ready to expand its appeal and we’re beginning a new plan to expand our marketplace and reach out in as many ways possible. It’s also a way to take advantage of all kinds of talent.”
It was suggested that these initiatives will have a more diverse creative team than the initial Master Class/Dark Matter line-up. “Master Class is 20 other artist who are in the DCU. And some will be taking over other titles.”
DC’s Super Hero Girls line-up aimed at tween girls has been a huge success in toys and publishing and represents a concept once unthinkable in the superhero world. It will be intriguing to see what else DC does to reach markets once thought impossible to entice to comics.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.