DC is holding four “retailer roadshows” over the next few weeks to boost retailer confidence and tell them what’s coming up. If you were wondering why there was such a DC news dump on Monday, this is why: projects like JLA 3000 and Superman/Wonder Woman were unveiled to NYC area retailers on that day and a roomful of retailers is about as likely to keep secrets as Justin Bieber is to teach driver’s ed.
One such attendee, Roderick Ruth has written up a fairly detailed account of the event, complete with a video of the new lenticular covers for Villain Month—these are costly to print, so DC is actually taking a loss on each issue. Attendees got a lenticular SUPERMAN UNCHAINED #1 and a Trinity War poster (Above).
Much was made of DC’s foray into tying in with video games—Injustice: The Gods Among us is only one of the successful tie-in titles.
There was also a look forward to Zero Year tie-ins, according to Ruth:
After that, Dan Didio continued to discuss Forever Evil, which will arrive in October and shifts the focus of the DC Universe on some of it’s most notable villains. There’s also another Green Lantern event in the works titled Lights Out in October. He also touched on the crossovers that will be happening from the Zero Year arc in Batman. Didio informed retailers that these stories were not manufactured as crossover titles just for the sake of crossing over and spreading out the success of Batman, but that these writers and creators had expressed a genuine interest in writing a story that occurs at the same time as Zero Year. It seems there will be crossovers in Action Comics, Flash, Green Arrow, Green Lantern Corps, Batgirl, Nightwing, Batwing, Catwoman, Detective Comics, and Birds of Prey.
And then there was that cranky retailer who asked uncomfortable questions:
After that, one retailer expressed her concern over the promises that were made by DC two years ago and her difficulty in instilling confidence to her customers with so much inconsistency over creative teams at DC. Co-publisher, Dan Didio gave a boisterous speech about admitting that DC’s “new 52″ had only been planned up for a first act, and they had all been surprised that the “new 52″ would have garnered so much momentum two years ago. He also confided that with any raising momentum, there inevitably a decline in momentum and DC is now prepared to unveil their second act. He also addressed that creative changes are common place in the business of comic books and the seeming severity of it now is only much more apparent due to social media. Didio’s admission and affirmations had re-instilled confidence amongst the retailers, but only time can officially tell how successful this “second act” will be.
One of the retailers present at the event told The Beat that DiDio said he had looked at old Comics Journals between 1978 and 1983, and creative teams changed all the time. (It should be noted this was right after the Famed DC Implosion, and a time of terrible sales and general floundering for the company.)
If this was a movie, the scene of Dan DiDio looking at old Comics Journals and taking notes of the news sections would definitely be accompanied by that chugging string music all superhero movies use as the hero peers into a microscope and fiddles with a laptop to get the formula right.
My collection is in storage, but maybe someone else can enact a similar research project.
According to another report on the meeting, DC plans big events every September—last year it was the Zero month, and now villains. It’s a good idea to keep the news coming if, as the above paraphrase seems to indicate, The New 52 has moved on.
Future roadshow dates:
Thursday, June 20, Orlando, FL
Saturday June 22, Burbank, CA
Monday, June 24, Portland OR
Of course we’d love to hear the thoughts ay any attendees at these events. You know the email: comicsbeat at gmail.com.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.