Fusion’s Danielle Henderson runs some numbers and shows that New feminist Thor is totally outselling old Thor. Of course, we know all about first issue bump, standard attrition and all that, but obviously the book launched with a high degree of interest.
Our own Xavier Lancel wrote that “It’s still a little too early to tell where this one is gonna go but its sales level is quite high so far. I would have expected a sales bump with this male VS female Thor issue. Did you check how awesome this male Thor by Russel Dauterman on the cover is? Big nipples, hairy chest, it was time for Thor to enter the realm of masculine hairy guys!”
Which really gets to the heart of the matter.
I see some of the gufflegobbers out there are using Lady Thor as an example of how the wimmens have ruined the masculine hairy guys of comics. If only these ceaseless watchdogs of objective thinking had been around when the Hulk was grey—can you imagine the horrors we’d have been spared?
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.