Met’s pitcher Noah Syndergaard has styled himself as a real life Thor for a while. The 6’6″ fireballing righthander has the lineage, the hairdo and the fastball to back it up. In the past he amused fans by wandering around Times Square in a Thor costume and his Instagram is full of Thor images. It's […]
There’s probably a whole marketing treatise to be written about how Disney identified Rocket Raccoon and his tree buddy Groot as the breakout stars of Guardians of the Galaxy and leveraged them all across the Disney universe.
Periodically (pun intended), it’s useful to take a look at where the sales of a publisher’s titles are clustered. It helps widen the picture of how things are going. The idea is to break the sales chart into 10K slices. How many titles or issues sold 100K copies or more? How many sold 90K-99K? How […]
When comic creators decide on doing a crossover, it’s pretty much guaranteed that shenanigans will ensue. When Marvel deemed that Deadpool and Howard the Duck should “join forces,” they might have taken that a little too literally. Writer Stewart Moore and artist Jacopo Camagni have done a wonderful job in steering us down this Alice […]
It’s been over three years since the debut of Kamala Khan, and since 2014, Ms. Marvel has been one of Marvel’s most popular books month after month. She hasn’t been the only popular legacy hero – Jane Foster as Thor, Amadeus Cho as Hulk, Miles Morales as Spider-Man, and Sam Alexander as Nova have all been great for Marvel. For a publisher struggling with sales, legacy hero books – new faces for existing superhero names – are solid ground, so it was only a matter of time before they got their own team book.
On Friday at PAX East, Telltale Games and Marvel’s head of games, Bill Rosemann gave attendees a few hints of what to expect in their upcoming Guardians of the Galaxy game. The game will include a female character not yet seen outside of comic books who is relatively new to Marvel. Rosemann and Telltale’s, Job […]
Deep down, you knew that Darth Vader sold too well to sit on the sidelines for very long. And you also knew the Gillen / Larroca series was not going to be easy to follow up on. Right on both counts, it seems. June will see the first issue of a new Darth Vader series from Marvel, and […]
We asked Marvel a few questions about their plans to use GeoTargeted digital advertising to drive customer into comic shops and here’s what we found out: There are plans in place to expand the program to Twitter, Facebook and banner advertising, but the initial roll out will be email. “Fans who subscribe, not only to […]
With Marvel rumored to be going back to legacy numbering on their titles, the opportunity for cherished numbering milestones is back in play.
There’s a new Astonishing X-Men #1 coming your way in July, and it’s attached to that Old Man Logan cover we teased the other day. And it’s got a writer, Charles Soule, but the artist is still CLASSIFIED. The rest of the cover reveals that Mystique, Rogue, Gambit, Bishop, Psylocke and Fantomex will all be joining OM Logan and Archangel […]