The Retailer’s View returns with a warning about the future of the comics industry… and a look at what can hopefully be done to fix it.
We wanted to write something positive this week. Really we did. But then you start telling people that you want your business to point out when things are garbage and something happens to counter your brand. So now there’s this. By Brandon Schatz & Danica LeBlanc Let’s talk about the deliberate use of words, and […]
Since last we spoke, the store received its first bit of hate mail, which was nice. As a shop, we had been fairly vocal about our take on Marvel’s big Secret Empire event and how we couldn’t, in good conscience, hand-sell the book to customers. Danica had appeared in a few articles in particular explaining […]
Our story begins a few years ago, when I was still managing another comic shop in the city. A man walked into the store, smiling and humming to himself. “Interesting place you got here,” he said, slowly stepping his way through the store, eyes scanning the walls in wonderment. “Why thank you,” I replied, choosing […]
It’s the beginning of a new month, which means retailers have just sent another batch of initial orders off to Diamond to butcher, and another set of data has arrived. Diligent retailers will have already started digging through the information, building a game plan for the next few weeks. This tends to be a large […]
Welcome to the end of the world as we know it. Walk with me into the maw of the abyss, dear friends. It’s time to talk comics retail in 2017.
Elsewhere on the internet, it seems as though the sky is falling. For those who keep a very close eye on the comic industry, you’ll know that now is the time you’d normally start seeing the official comic solicitations for books coming out in April 2017. The cycle usually kicks off two weeks before Diamond releases their Previews catalogue. […]
Welcome back to The Retailer’s View – a shambling look at the comic book industry through the lens of retail. My name is Brandon Schatz, and I am so very tired. Since last we spoke, the store that I co-own had it’s first anniversary, DC took a big swing at (re)generating sales with their Rebirth […]
One of these “strike while the iron is hot” deals. Or more accurately, strike when your brain feels like co-operating. Last night, DC took the stage at this year’s Comics Pro meeting to talk about their upcoming Rebirth initiative, and was met with resounding murmurs from the internet. The reasons for this are plentiful, starting […]
It’s been quite a while since the last edition of The Retailer’s View, and there are several reasons for that. Almost all of them can be grouped under the heading “year one of a business is tricky as hell”, though a bit can be attributed to the emotional drop I encountered at the end of […]