That sound you heard recently was the iPad landing in America and thousands of bookstores and comic book shops across the country closing and locking their doors for the last time. That’s what happened – right? The world changed overnight and everyone is reading all their books, magazines, comics and newspapers on a digital devices.
So, wait – that didn’t happen? I can still walk into a bookstore and pick up a chunk of dead tree and enjoy a good read? Cool. The world of publishing is changing – just not as fast as everyone thinks.
The biggest change is that for the first time in publishing history consumers are being asked to invest in an expensive piece of hardware to allow them to read a book. Yes, audio books require either a cassette or CD player, but those were devices that most people already owned. To read an e-book you need a new device to view the books. Reading a book on a computer just doesn’t cut it. A book is easily portable so the device also needs to be portable.