The DC 100 page giant comics are definitely at Walmart. I have a set in my hands. They’re not going to be easy to find if you don’t know where to look, so let me help you with that.
The above is what you’re looking for. It’s not that big. You know how a lot of people were talking about how, omigod, Walmart could sell 40 or 50 copies per store and these would be the bestselling comics? I’ve got a big reality check for those people (who probably haven’t been to a Walmart before): there are FIVE copies of each title being shelved. I don’t think you could even fit more than five copies in one of those top two slots.
Now maybe they’ve got some more copies in the back and they can restock. Maybe they can order more from the warehouse. But you’d have to refill that display completely 4 times to get to 20 copies. I cannot confirm this, but I’ve been told that a lot of the items in that aisle are stocked by third party vendors (which is apparently normal for things like Magic cards), so the whole restocking thing is a little fuzzy right now. But it sure looks like if there are 3,000 participating stores, the initial shelving is going to be 15,000 copies per title.
This is where the comics are located. Top shelf toward the end of the aisle. The view is as you’re leaving the store after you’ve checked out. There may be a minor bit of variation from store to store, but there usually an aisle on one side or the other of checkout that’s filled with collectibles: baseball cards, Magic cards, Walking Dead collector figures… that sort of thing. You need to find that aisle and enter it.
This is not a high visibility aisle. That picture? I had to wait for a family to finish checking out before taking it. If I’d have taken the picture while they were checking out, they would have blocked the comics from view. That also means they can be hard to get at if someone checking out is effectively blocking the aisle. You also will not physically be able to see the comics from the shopping side of the checkout aisles if every store places them in the exact same spot. (I suspect they could be anywhere in that aisle.) You may not see them while exiting the store if somebody checking out is blocking your view. If you used the self-checkout section you can see in the background, you’d never walk by them at all.
In early posts, I expressed some concern about how visible these comics were going to be? The were placed roughly where I figured they would be and you should be able to get a sense why I was scratching my head at some of the hype.
Now, all that said, these comics appear to be selling. Since they weren’t on sale when I checked on Wednesday, you have to figure they were either put out yesterday or today… in a low traffic area… before too many people would know they were available (most people seemed to be interpreting the press release’s “by July 1” as a July 1 street date)… and three copies of the Teen Titans Giant had already sold by the time I arrived.
- 2 copies were left of Teen Titans.
- 4 copies were left of Superman.
- 5 copies were left of Batman.
- 5 copies were left of Justice League.
That’s after either a half day or day and a half. It *might* pick up a little when word gets out that they’re now available or they might languish because there isn’t a lot of foot traffic near them. Time will tell and it sure isn’t going to take a lot of purchases for those to sell out if they can’t immediately restock. If I go back in a week and there are 4 copies of Teen Titans, we’ll know they re-stocked. Until then, all we know is what was on the shelf.
Todd Allen wears a lot of hats. At various times he’s been (alphabetically), a bouncer, college professor, humor columnist, Internet producer and an NBA/WNBA Beat Writer, among other things. He’s the author of Economics of Digital Comics. You should probably read it.