Vault Comics announced yesterday at South by Southwest its partnership with Kajabi, the leading platform for creator-led businesses, to build the first-of-its-kind fan community and digital reading experience on the Kajabi platform.
Using this platform, the publisher will build Vault Unbound, a new community experience where fans can interact with creators and other community members, access special behind-the-scenes offers and first access to product drops, attend special virtual events, and read favorites from the Vault catalog.
“Traditionally, publishers and entertainment companies have carried on behind closed doors, fencing fans off from their team and their development process. We think this is backward. We’ve learned that the more we open up our doors to our fans, the more we share with them about what we’re working on, the more we invite them in, the more excited and supportive they are of the stories we publish. So, we’re thrilled to finally build a platform that lets us open the door to our fans,” said Vault CEO Damian Wassel. “Of course, the challenge has always been building the right kind of integrated platform to support and reward fan engagement. Kajabi offers everything we could need to create a place where fans can interact with one another, with our team and our creators, and have special one-of-a-kind experiences. We could not ask for a better platform.”
The Vault and Kajabi partnership comes on the heels of the company’s announcement of Headshell, a new line of graphic novels from iconic recording artists like Metallica, Def Leppard, Fall Out Boy’s Pete Wentz, The Beach Boys, Redman, and more. Vault will also use the Kajabi platform to provide Headshell fans with special content, virtual backstage access, and live experiences about creators’ favorite recording artists.
“Every artist wants to connect with their community of followers and fans in more meaningful ways,” said Sean Kim, President, and Chief Product Officer at Kajabi. “Kajabi’s partnership with Vault will help power connections between top artists and their fans in new and innovative ways. We’re looking forward to bringing more interactive fandom experiences to market to help fuel deeper relationships between creators and fans, both online and offline.”
Sign-ups for Vault Unbound opened on March 14 and will launch on March 28. New subscribers will receive 60 days of free access to the premium subscription tier, and thereafter will be able to choose between a free or premium subscription starting at $4.99 a month. Free memberships will include access to a private fan community, select live events, and digital reading access to select titles from the Vault catalog. Premium memberships will include early access to new Vault releases, special private events with the Vault team and Vault creators, special private merchandise drops, and more expansive digital reading access to the Vault catalog.