In a move I SWEAR I’ve seen before somewhere but can’t quite put my finger on, Valiant have just revealed that they’ve hidden golden tickets inside five copies of Unity #1. The tickets, if found, will win the owners tickets to New York Comic-Con 2014.

Y’know, this sounds JUST LIKE something I’ve heard in a book or movie or movie adaptation of a book somewhere. Just can’t place it. Regardless, if you bought one of the pullbox exclusive variants – which I believe only went out across the United States – then check to see if your cover has this stamp on it:


Here’s the important info from their press release:

Courtesy of ReedPOP, the ten lucky Unity #1 Golden Ticket winners will each receive one four-day pass to New York Comic Con 2014 – the East Coast’s biggest and most exciting pop culture convention – plus a one-of-a-kind Valiant prize package, complete with a tour of Valiant’s New York City offices, dinner with Valiant editorial staff, and a comprehensive collection of Valiant trade paperbacks and hardcovers.
If you purchased one of the #UNITYGOLDENTICKET editions, contact Valiant by email at[email protected] to claim your prize! See here for full terms and conditions.
I’m going to go eat a snozzcumber while I try and figure this one out.


  1. In old Reader’s Digests, companies would print encoded tickets. You had to use a color filter to see the secret message below. It was like a multi-colored LCD mosaic.

    I think some paperback publishers (Harlequin?) also had scratch-off sweepstakes inserted into the middle of their paperbacks.

    I believe Malibu did the same thing, back when they published Bravura. Or was it Defiant? I think Defiant had tokens you had to collect to redeem for a special issue.

    That’s probably what you’re thinking of.

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