So who REALLY ruined comics? Was it former DC executive editor Dick Giordano? As the DCU show runner from 1983-93, Giordano oversaw the comics during the rise of the direct market, the widening of DC’s material, and the twin peaks of DARK KNIGHT and WATCHMEN. But reached in retirement, he has regrets, among them the rise of grim and grittiness during the period.
Marketing and some DC execs thought it was folly. A story line set in the future? In a format never tried before (48 pages, square bound with a cover price more than double the current price point)?: “We’ll be killed!”
Road map? Flying upside down was the most fun, so that’s what I did.
The Dark Knight Returns additionally helped start the “grim and gritty” trends in comic storytelling that still exist today. That was an unintended result, and I am truly sorry it happened. Comics are much too dark today. Er – in my opinion …
Meanwhile, David Brothers fingers another culprit with “Grant Morrison ruined the X-Men” , although you may find his definition of “ruined” different than you are accustomed to.
BTW, it has been quite a while since Morrison came back to DC after then-publisher Bill Jemas drove him away with his shenanigans. It’s worth noting that no matter what shenanigans DC has undergone of late, they were never so dumbass as to drive away Grant Morrison.