But wait! Maybe comics are not ruined. The brief of some kind of data crunch by Simba Information suggests that things may be better than ever as far as “comic books” are concerned:
Study: One in 10 Adult Book Buyers Read Comics
From the outside, comic books may appear like a peculiar subculture. But be warned: the young man with his nose buried in a Fantastic Four comic may also be one of the book industry’s best customers.
According to a compilation of winter 2009 Simmons Market Research Bureau data by Simba Information, about 70% of adults who have read comics in the previous 12 months also bought at least one book. This is quite notable, given that only about 56% of the entire U.S. adult population buys books. …
Unfortunately, to reed the rest of the study will cost $695. Maybe if we take up a collection?
We’re hesitant to make any more interpretations without more knowledge of the study and its methodology, but it’s a fun factoid to quote at the haters!
Link via Bleeding Cool.