Time looks at MANGA in a story that is obviously taken from the BUSINESS section:

While comics feature 50-year-old superheroes who appeal to boys, manga in the U.S. is often created by women for women of all ages. “Every major publishing house has either got their whole foot or their big toe in this pool right now,” says Calvin Reid, a co-editor of the trade magazine PW Comics Week. It makes sense, considering the $5 billion global manga market. Tokyopop, the largest U.S.-owned creator and licensor of manga, with $40 million in sales last year, signed a co-publishing deal with HarperCollins. The 11-to-21-year-old market is huge, says CEO Jane Friedman, who predicts steady growth for the category. The Princess Diaries’ Meg Cabot will publish Avalon High next spring; additional young-adult titles will follow. In January, Simon & Schuster expanded its partnership with San Francisco–based Viz Media, a top publisher that licenses manga from Japanese publishers Shueisha and Shogakukan. Random House just launched its second label, Tanoshimi. And Canadian Harlequin will launch Ginger Blossom, romance story lines in manga, in September.

Calvin Reid! Who is that guy?
[First spotted at Blog@Newsarama]