Well, it looks like the slow news day may be ending, as DC is requesting that this week’s shipment of ALL STAR BATMAN AND ROBIN THE BOY WONDER #10 not be put on shelves. This morning, a Diamond advisory went out:
***** SHIPPING ADVISORY: DC COMICS’ ALL STAR BATMAN & ROBIN THE BOY WONDER #10
Dear Diamond Customer:
Please be advised that copies of DC Comics’ ALL-STAR BATMAN & ROBIN THE BOY WONDER #10 (FEB080203-4D) may be included in your September 10 shipment.
At DC’s request, please do not place this book out for sale to your customers. Instead, please destroy any copies that you receive. You will be credited for these copies on your September 17 invoice.
Diamond apologizes for any inconvenience this creates for you or your customers. If you have additional questions, please contact your Diamond Customer Service Representative. Thank you.
DC has had problems with already-printed books being deemed unsuitable for distribution before. Notably, a story by Kyle Baker in which a baby crawled into a microwave forced a run of an “Elseworlds” special to be destroyed, and concerns over a Victorian ad for Marvel Douche caused the run of LEAGUE OF EXTRAORDINARY GENTLEMEN #5 to go into the hopper. It’s more unusual for a comic to be shipped out and recalled, although a special Best Buy edition of that LoeG that was was a gift with purchase of the DVD had to be recalled when the material was found to be a bit strong for the chain.
DC had no comment on the reasons for the return. However, sources close to DC suggested that a printing problem was probably the culprit.
While at this hour we don’t know exactly what caused the problem, it’s unlikely that all copies of the issue will be destroyed. In fact we’re guessing that if your store owner really likes you, you may just be able to get a copy.
With Diamond’s retailer summit underway out in Las Vegas, expect this to quickly become topic A on the gossip circuit.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.