In a pretty canny (or maybe catty) move, Warner Bros. gave junket press the go-ahead to drop their Shazam! “social media sentiment” or whatever the buzz word is the PR folks use, and it just happened to fall as the first audiences to catch Captain Marvel were exiting their showings.
But despite the real world implications of WB throwing some shade from the superhero formerly known as Captain Marvel, the reactions are universally positive – as in so positive people are calling it the best DC Films/DCEU/DC Movieverse movie to date…let’s take a look:
#Shazam is a laugh-out-loud funny romp that captures the innocence and challenge of being both a superhero and a kid at once. It’s clever, fun and heroic with an obvious nod to 80s classics like Big, Ghostbusters, The Goonies etc. @joblocom @ShazamMovie
— Paul Shirey (@arcticninjapaul) March 8, 2019
The #Shazam social embargo dropped, so I can say that I really liked this movie! Lots of laughs, some real heart, and a great classic superhero story. I think audiences are gonna love it and DC fans are REALLY gonna love it. Unquestionably atop the DCEU with Wonder Woman for me. pic.twitter.com/9JsGPSJU6Z
— Dan Murrell (@MurrellDan) March 8, 2019
#Shazam is big, goofy, lovable, and unlike anything DC has done before. Definitely in the vein of Tom Hanks’ BIG, but with superhero action & lots of Batman and Superman references. I dug this film so much I wanted to give it a bear hug at the end. DC’s movies keep getting better pic.twitter.com/WQJgo61gMg
— Erik Davis (@ErikDavis) March 8, 2019
#Shazam was damn near PERFECT in my book. My FAVORITE DC movie (DCEU? What are we saying now?) by far. Pure of heart, incredibly funny, full of in-jokes and references. Brought me a childlike joy to watch. This role was MADE for @ZacharyLevi… & Jack & Asher & the entire cast pic.twitter.com/rVrxjcwvCe
— Ash Crossan (@AshCrossan) March 8, 2019
loved #Shazam. It’s super fun, very funny (a few times people were laughing so loud I missed dialogue), and exactly what they set out to make: ‘Big’ meets Superman. @ZacharyLevi is perfectly cast but the real surprise is @Jgrazerofficial as Freddy Freeman. Steals the show. pic.twitter.com/ssvs8Dwc2P
— Steven Weintraub (@colliderfrosty) March 8, 2019
DC is finally building a solid run: #Shazam is a delight! Its familiar origin structure is forgivable because of all the new it brings to the table – primarily it’s gleeful, childlike enthusiasm, & heartfelt perspective on family. It’s also the role Zachary Levi was born to play. pic.twitter.com/5zXtfFDBGm
— Eric Eisenberg (@eeisenberg) March 8, 2019
Shazam! is another win for DC. Sure, the humor & action you’d expect from a superhero film are there, but #ShazamMovie stands out because of the emotional, family story at its center. I had some small issues with the hero/villain aspects but the family stuff is dynamic & powerful pic.twitter.com/FYM3QVp5hu
— Germain Lussier (@GermainLussier) March 8, 2019
I absolutely loved #Shazam! It’s my favorite DC film yet. Zachary Levi as Shazam was perfect casting and the kids absolutely steal the show. It’s an amazing family movie with dope fight scenes and great humor! You guys are going to love it. pic.twitter.com/pZd5oORVA3
— Dorian Parks (@DorianParksnRec) March 8, 2019
#Shazam is an absolute delight! Super vibrant, tons of heart & a great fun-loving vibe. The family element is a big charmer & so is the humor that comes with watching @ZacharyLevi explore his new powers. Said this after IT but it’s worth repeating – @Jgrazerofficial is a star.
— Perri Nemiroff (@PNemiroff) March 8, 2019
— Rachel Heine (@RachelHeine) March 8, 2019
#Shazam is a super-powered BIG & I LOVED every second of it. A colorful, vibrant, vital addition to the DCEU. Vivid character-driven action, heartrending central relationships & fully earned, totally satisfying emotional moments. Super hilarious. Super thrilling. Super awesome! pic.twitter.com/KelHZ5YzFq
— Courtney Howard (@Lulamaybelle) March 8, 2019
Pretty terrific start, and with the studio putting on screenings a month ahead of release (there was a public screening last night, and more coming in the next few weeks), that’s a real show of confidence. But…as with all junket press reactions, I have to throw a tad bit of cold water:
Looking at y’alls Shazam reactions, like: “you also told me Aquaman was good”.
— Kyle (@kylepinion) March 8, 2019
Entertainment Editor for The Beat covering film, television and the occasional comic book. His work can also be found at GeekRex.com and can be heard on the GeekRex podcast. He really loves the Legion of Super-Heroes a lot.