Last night saw the debut of the last stretch of Wonder Woman marketing just ahead of its release on June 2nd. And while there’s been quite of bit of digital press spent on the perceived dearth of Wonder Woman ads, it seems just as likely that the studio was waiting for the release of the 10-ton gorilla that is Guardians of the Galaxy Vol 2 – which raked in $145 million this weekend.

Don’t worry y’all, Wonder Woman is indeed going to be treated like the big deal it is, and I fully expect you’re going to see a deluge of ads over the next few weeks as WB is desperately trying to right this DC Films ship.

 

Good trailer, as all three have been, but that music was a bit cringe inducing. Say what you will about Zack Snyder, but his movies all have pretty good trailer needle drops, in comparison (less so in the actual films, where this stuff really counts, of course).

I’m hearing lots of conflicting things about this one. Most of my press buddies are quietly confident, having met with the director and the production team a few times. But I’ve heard some worry out there too. I continue to keep my fingers crossed that the former scenario proves true, I know Patty Jenkins and company are working very hard on this one.

Only a few weeks left to go.

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9 COMMENTS

  1. My wife was highly irritated that Warner Bros chose to spend money advertising a film before Guardians of the Galaxy and that film was Dunkirk instead of Wonder Woman. A trailer that stuck out like a sore thumb amid all of the other franchise genre pictures advertised in front of the movie at our theater (not just the Disney products of Star Wars, Spider-man, Thor and Pirates of the Caribbean, but also Transformers and Alien). She’s seen trailers for Wonder Woman in front of so-called “chick flicks” for months when she goes out with her friends for movie night, but neither of us have seen a single one in front of an action movie yet.

    So I can see where the critics are coming from. I know that the only reason I’ve seen as much Wonder Woman promotion as I have is because I read comicbook websites and I actively seek it out.

  2. Sounds like WB is trying to market this to women, and has a narrow idea of what women like. Women DO go to action movies (although few guys attend “chick flicks” unless dragged there by a wife or girlfriend).

    I did see an earlier Wonder Woman trailer before LOGAN, so what Jer is talking about isn’t the case everywhere.

  3. I hope all the regulars here will see WONDER WOMAN, because if it flops, it will be a dozen years before another big-budget movie about a female superhero is made.

  4. That Brie Larson Captain Marvel will definitely still happen, no matter what, thankfully. So I think that maybe lessens some of the pressure, especially if Wonder Woman ends up being on-par with the rest of the recent DC movie output.

  5. Oh Grod – I hope that Wonder Woman is better than the recent DC movie output. It wouldn’t take much.

    So far the trailers have me hopeful in a way that neither BvS nor Suicide Squad managed. I was cautiously optimistic about Suicide Squad after the first trailer, but subsequent news about reshoots and recuts to make the movie more like the trailer killed that optimism. At least with WW the trailers have been pretty consistent about the kind of movie it’s going to be and nobody has said anything about people scrambling behind the scenes to “fix” the movie at the last minute (which is never a good sign).

  6. Only thing I see that might hurt WW at the box office: it’s a period piece set during World War I, a war that doesn’t resonate much with Americans today. (It’s not WWII, Vietnam, or Iraq/Afghanistan.) Does the average young American even know who we fought in WWI … or in which century it took place? Maybe the movie will tell them!

    And those songs in the trailer are really lame. I hope they’re just in the trailer and not in the movie. At least the visuals are impressive.

  7. You know, George, I’ve had a similar thought…it then led me down the rabbit hole of: just how many WW I movies could I think of? On first blush, All Quiet on the Western Front, Lawrence of Arabia, and Paths of Glory come immediately to mind. But it’s a rarely pulled from conflict for cinema, I’m pretty excited about that aspect.

  9. Kyle: GALLIPOLI was an excellent movie set during WWI. And quite a few silent films dealt with it, including WINGS, THE BIG PARADE, and WHAT PRICE GLORY? And early talkies such as HELL’S ANGELS and THE DAWN PATROL. And a bit later there was SERGEANT YORK.

    But the films about WWII and Vietnam greatly surpass the number about WWI. One problem, I think, is that WWI is generally regarded as a horrific and futile slaughter, with millions dying miserably in trenches for no real reason. Almost all the best books and movies about that war are anti-war. American movies of the ’20s and ’30s depicted WWI as an American defeat. It was the Lost Generation’s version of Vietnam.

    So if you want to make an inspiring, flag-waving movie about war, WWI is not the one to choose!

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