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Riverdale, a subversive present-day take on Archie and his gang produced by Greg Berlanti for The CW, has nabbed the first pair of its four leads.

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Lili Reinhart (Surviving Jack) will be playing Betty Cooper, whom Deadline describes as:

…sweet, studious, eager-to-please and wholesome with a huge crush on her longtime best friend, Archie. Tired of being the perfect daughter, student, sister, etc., she turns to her new friend, Veronica, for life advice — much to the consternation of her emotionally brittle mother.

Reading like textbook Betty to my eyes.

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Jughead Jones will be taken on by Cole Sprouse (The Suite Life of Zack & Cody). This version of Jughead is described as a “heart-throb with a philosophical bent” and apparently is no longer friends with Archie Andrews after a rift tore them apart.

Roberto Aguirre-Sacasa wrote the pilot and is executive producer along with Berlanti.