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Marvel Month-to-Month Sales: June 2012

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by Paul O'Brien

The AVENGERS VS X-MEN crossover continued to dominate Marvel's schedule in June, but the month also saw another high profile release - the SPIDER-MEN miniseries, in which the original Spider-Man meets the new Ultimate Universe version of the character. The Icon imprint also launches a HIT-GIRL miniseries. And other than that, it's a pretty quiet month for new releases, as often tends to be the case in the height of major crossovers. Despite the sales boost from the summer crossover, it was a very close month in terms of market share in the North American direct market, with DC leading Marvel in unit terms by 38.2% to 37.8%, but Marvel leading in retail share by 33.8% to 33.0%. Effectively a tie, then. DC's performance can be attributed in large part to all four BEFORE WATCHMEN titles landing in the top 10 with estimated sales of over 100K each.

Studio Coffee Run: Eccleston to hinder Thor; Prometheus 2?

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Thor has found a villain and he's the king of the elves! What is this mysterious Avengers spin-off that Disney is kicking around? And what's this about a Prometheus SEQUEL?

SPOILER: Black Panther’s Decision in Avengers Vs X-Men #9

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With the new surprise in this week's issue of Avengers Vs X-Men now revealed, I offer a look at Black Panther's history, and why Marvel chose to go in this direction with him

Nice art: Eric Shanower covers THE ROAD TO OZ #1

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Oz-o-phile Eric Shanower has created this nice variant cover for the first issue of Marvel's ROAD TO OZ adaptation, which he's also writing. The insides are drawn by Skottie Young, so it's win all around. You may recall that this is the first proper sequel to THE WIZARD OF OZ, written by L. Frank Baum, and finds Dorothy returning to Oz and confronting rising tensions with rising third world countries and issues of gender and identity. And I'm not even kidding.

Nice art: Black Widow pulp covers

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These have been all over the place, but Calamity Jon Morris's renderings of early Marvel stories as pulp novel covers are the definition of nice art. And also, wouldn't a line of Black Widow novels be cool?

SDCC12: IDW Announces More Artist's Editions!

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IDW announces three new titles in their award-winning Artist's Edition series of archival reprints!

Iron Man 3 surprises fans at SDCC 2012

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While this year's San Diego Comic Con was lighter on movies and heavier on TV then it has been in recent years, the Iron Man movie franchise still managed to make the rounds on...

Let's Speculate! Marvel's Six New Mystery Titles

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Six new books from Marvel in October? BUT HOW CAN WE EVER HOPE TO UNRAVEL THEM?!

Marvel Cancel NINE Titles!

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Say goodbye to nine of Marvel's titles! Marvel Now! ushers in a new world without the Fantastic Four, Iron Man, or... Rogue/Gambit.

Marvel Month-to-Month Sales: May 2012

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The AVENGERS VS X-MEN crossover continued in May, while NEW MUTANTS and JOURNEY INTO MYSTERY had their own little private event with "Exiled". There's also the launch of the new FURY MAX title, the weekly mini HULK SMASH AVENGERS, more flogging of the undead horse with MARVEL ZOMBIES DESTROY!, and the return of Icon's TAKIO. As usual, Marvel had the largest share of the North American direct market, though by a smaller than usual margin - they led DC by 39% to 37% in unit share, and 35% to 33% in dollar terms.

SDCC 12: Marvel secret 'Item 47' short film to screen at end of SDCC...

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While EW is rolling out Marvel comics secrets, it's also revealing the true multimedia triumph of Marvel these days: the way that studio head Kevin Feige and crew have truly been able to replicate the continuity obsession of the comics into a major motion picture environment. And now they're using short films as a kind of "Marvel Showcase" for the movies.

Marvel NOW! Marvel to relaunch major titles this fall

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The other shoe has finally dropped at Marvel, where talk of a reboot or relaunch has been circulating for a while—it's more a soft relaunch and retitling of a number of key titles than a reboot. Probably because Marvel fans just wouldn't allow it. Details are dropped in EW's Hobbit-covered Comic-Con Preview issue, which presumably has a few copies floating around the office. The relaunch will run from October to February, starting in October with Uncanny Avengers #1 by Rick Remender and John Cassaday, making his return to regular comics pencilling. New titles will roll out every week, featuring new costumes, new back stories, and so on. According to MTV Geek, which has the most confident version of events.

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