Hero Complex confirms that the Stan’s Back viral campaign people have been buzzing about is indeed affiliated with BOOM! Studios. The Marvel legend will lend his name to a new line of three superhero comics, with one to be written by Mark Waid. The deal was done through Pow! Entertainment, Lee’s development company.

Just how many things can Stan Lee create, anyway? Will we ever scrape bottom? Or have we already?

PR in the jump.

POW! Entertainment and BOOM! Studios announced a deal has been struck that will see the production of a series of three superhero titles presented by Stan Lee. These series will premiere from BOOM! Studios later this year.

BOOM!’s Editor-in-Chief Mark Waid, creator of BOOM!’s runaway hit series IRREDEEMABLE and its smash sister book INCORRUPTIBLE, will be writing one of the series. Two other series will follow, featuring A-list writers as a part of the creative team. Further announcements will clarify the teams and the timing for the roll-out.

This past December, POW! announced that Walt Disney Studios had entered into a first-look deal with POW! and currently has a number of projects in development where it is working closely with the world-renowned Lee.

The revelation of Stan Lee’s presenting a series of three superhero titles at BOOM! follows on the heels of a viral marketing campaign announcing “Stan’s Back” that hit the internet early last week. Across major comic book news sites and blogs last week, ads appeared teasing “Stan’s Back.” The L.A. Times’ Hero Complex & L.A. Times’ Brand-X also got in on the action, running the “Stan’s Back” campaign in print and on their respective website. All the banner ads linked back to, a site which had only the “Stan’s Back” logo and nothing else disclosing additional information.

For one week, the internet was in a frenzy with comic fans everywhere trying to figure out what could the “Stan’s Back” teaser campaign mean. Today it has finally been revealed – Stan Lee is back, presenting a comic book series for the Direct Market comic specialty market that Lee was instrumental in fostering.

POW! Entertainment and BOOM! Studios had no further details at this time. More forthcoming.

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  1. POW! and BOOM! team-up for superhero comics.

    Somehow that feels predictable.

    Perhaps I’ve watched too much Adam West Batman in my life.

  2. “Two other series will follow, featuring A-list writers as a part of the creative team.”

    That’s a very odd wording. I trust the arrangement is going to be more complicated than the A-list writers simply “writing” the comics, then.

    Also, the prospect of more superhero comics makes me feel tremendous. So far, 2010 has been very bleak without superhero comics. It makes me very hopeful that Boom! Studios has recognized this untapped niche in the market.

  3. It’s also strange that BOOM! is touting Lee as the creator of new characters for the company, when Waid is one of Marvel’s star writers. Waid’s dual role has worked out, I guess, but I don’t know why it has.


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