Picture a sunny, San Diego day where thousands of people are walking around wearing costumes and giant bags. San Diego Comic-Con can get pretty overwhelming, but the area right outside it, near and inside the Gaslamp District, is often more busy and disorienting.

All of a sudden, as you’re already reaching peak levels of tiredness, the sounds of Christmas music rise above the noise, catching your ears and drawing you in closer. Against all odds, there it is: a Christmas festival in the middle of summer. No, Santa isn’t here unfortunately, but the World’s Mightiest Mortal, Shazam, is there watching over anyone who wants to have a good time at this year’s convention.

Tucked underneath the Omni Hotel and adjacent palm trees is a cute, miniature version of the X fair from Shazam! While there are no magicians or deadly sins running around causing trouble for attendees, there is still a lot to see at the activation. With a giant Shazam statue, photo-ops featuring Christmas trees and Billy Batson, fans of the movie can have a good time and snap pics of themselves in the familiar setting.

Unfortunately, no matter how much fun you have there, yelling “SHAZAM!” won’t have the effect you hope it will. No matter, the event provides people with an opportunity to practice their basketball and hoop-throwing abilities and walk away with a lightning bolt shaped Foam Finger, so all-in-all it’s a pretty damn good activation.

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Like all the best fairs, Chilladelphia is hot, over crowded and the prizes will end up at the bottom of your closet, but it’s still a damn fine way to celebrate Christmas in July.

New Line Cinema didn’t have much of a floor presence inside the convention center this year, but the company more than made up for it from a publicity standpoint with this public Shazam! fair in-front of the Omni. At pretty much any time throughout the convention, one could expect to wait at least 30 minutes to get into the activation, showing that fans are eager for more content related to the movie.

What do you guys think, does Shazam! qualify as a Christmas movie, or is it best to only think of it as a superhero flick? Sound off with your thoughts below!

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