If you’ve been following along at home today with our news stream, the announcement that MAD Magazine is going quarterly will not be such a shocker. Matt Brady has the news.
The venerable humor magazine today announced that starting with issue #500 in April, it will move to a quarterly publication schedule from its current monthly. The magazine’s version for younger readers, MAD Kids will cease publication with the issue on sale February 17th, while the final issue of MAD Classics will go on sale March 17th. Both of the spinoff magazines launched in 2005. Circulation numbers for the magazines were not readily available.
Handling the news with style typical of MAD, Editor John Ficarra said, “The feedback we’ve gotten from readers is that only every third issue of MAD is funny, so we’ve decided to just publish those.”
The move will come as no surprise, given the downturn in magazine publishing and problems with distribution, but is still a saddening reminder of the changing media landscape. In years when superhero comics were squeaking along, MAD was DC’s highest selling periodical, and has become an American institution with its satirical images becoming iconic reminders of the power of humor.
At any rate, the cut does explain why several MAD staffers were let go yesterday.