The Campaign for a Commercial-Free Childhood has released a list of the worst toys, and Dallas Cowboys Cheerleaders Barbie topped it. (Looking at the list, we agree, a stationary tricycle for tots is pretty low, but Lego Batman? Come on now!) Anyway, Cheerleaders Barbie was singled out for reinforcing every negative role model for girls in one handy package.
Rated by Mattel as appropriate for children age six and up, the Dallas Cowboy Cheerleader Doll comes with the shortest of short shorts, stiletto boots, and a revealing halter top. The preposterously skimpy outfit allows children to get a better view of Barbie’s impossibly long legs and dangerously thin body.
“When you combine two classic symbols of gendered stereotypes – the Dallas Cowboy Cheerleader and Barbie – you get one terrible toy,” said CCFC Steering Committee member Joe Kelly, of www.dadsanddaughters.com. “Do we really want to teach our young daughters that they belong on the sidelines, not in the game, and the way to get noticed is show a lot of skin?”
This toy also has the new proportions that girl toys seem to like — anorexic AND 7 feet tall, taking “willowy” to a new level. It must be all the growth hormone in the milk.