“One Million Moms,” an offshoot of the 501(c)(3) anti-queer propaganda machine that calls itself the “American Family Association,” has launched a petition to boycott the upcoming MCU movie The Eternals.
The petition calls for a boycott of the movie because the characters include a gay couple, played by Brian Tyree Henry and Haaz Sleiman. At one point during the movie, the characters share an on-screen kiss. According to “One Million Moms,” this depiction of a happy gay couple is part of an ongoing attempt by the “entertainment industry” to “indoctrinate families” with the “LGBTQ agenda.”
In spite of the organization’s name, as of writing this article, fewer than 18,000 signatures have been added to the “One Million Moms” petition, which has no measures in place to prevent an individual from signing the boycott multiple times – calling into question whether or not even 18,000 separate people have added their names in support of the petition.
According to GLAAD, the name “One Million Moms” might be even more misleading than it initially seems, with the majority of the noise generated by the “group” coming from a single individual.
“One Million Moms” has frequently attempted to organize boycotts of movies, comics, and shows that include queer representation, with Disney being a frequent target for their ire.
The organization launched a petition calling for a boycott of Toy Story 4 because two women in the background of a scene can be glimpsed embracing their child at the end of the school day. That petition garnered a little over 15,000 signatures, while Toy Story 4 earned over $1 billion at the worldwide box office (if you’d like to watch Toy Story 4 for yourself, it’s currently available for streaming on Disney+).
Another past campaign targeted restaurant chain Olive Garden for being a sponsor of the show Lucifer.
On a page touting their successes, “One Million Moms” includes the cancellation of Once Upon a Time (a series that ran on ABC from 2011 to 2018, producing seven seasons and one hundred fifty-five episodes).
The most recent “success” cited by the organization concerns a television commercial for KitKat candy bars. According to “One Million Moms,” the commercial originally featured a song by Missy Elliott that included explicitly sexual lyrics, but the song was edited out of subsequent versions of the advertisement. While the “One Million Moms” webpage mentions that the change occurred after they had organized a petition, it does not explicitly claim a causal relationship between the petition and the alteration of the song in the commercial.
Given previous examples, like the petition against Toy Story 4, it seems unlikely that the boycott against The Eternals, which is scheduled to arrive in theaters on November 6th, 2020, will have much of an effect. Furthermore, with positive queer representation in plenty of upcoming comic book movies, it appears that movie studios recognize that the bigoted protestations made by “One Million Moms” only represent the perspective of a dwindling and archaic minority.