From the New York Stock Exchange calendar:

The New York Stock Exchange welcomes representatives from ReedPOP to ring the NYSE Closing Bell® to celebrate the launch of New York Super Week and New York Comic Con in New York City from October 5-11. New York Comic Con is the largest pop culture convention in America, and the only one that occurs in the comic book, publishing, media, and licensing capital of the world.

ReedPOP’s parent corporation, The RELX Group (formerly Reed Elsevier) is traded on the NYSE under stocks symbols RELX and RENV.