Well, by now it’s looking more and more like the new DC logo is for real. Rich reports that it was introduced to the DC staff last week:
I’m told that the consensus is that the logo works well as an animated item, but less well as a static logo, that might appear on printed books, signage and the like. And certain editors more committed to print, found themselves in an usual alliance against the new logo. I’m told that that the plan (at least it was, last week) is to announce it very vocally, visibly, animatedly and colourfully, on Wednesday this week.
Outcry has been loud and prolonged. Yet Chris Sims won our hearts for keeps with The History of the DC Comic Logo, As Seen Through 70 Years of Internet Comments
Personally, it was explained best to us by an ex-DC employee we saw over the weekend:
“I guarantee that the new DC logo will be accompanied by a sound.”
Maybe some kind of flippity-dippity post-it sound? Or a swooshy woosh. Or a THX-style rearrrrrwwhooooommmmmmmmmmmm.
We live in an animated world. According to Rich, logo designer sensei Rian Hughes thought the new one was OK, so I guess it’s time to just move on to things we can fight, like SOPA and PIPA and HFCS.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.