Hype Alert:

You may (or may not) see some of this year’s New York Comic Con panel on MISSION IN A BOTTLE, the Honest Tea graphic novel, on tonight’s Nightly Business Reporton PBS, but you will definitely see author Barry Nalebuff, who spoke on the panel about using graphic novels for educational purposes.

The show airs at 6:30 EST on Channel 13 in New York, and elsewhere at local times; check your listings!

“Mission in a Bottle,” has been out for two months and has spent six weeks on The New York Times Best-Seller list for hardcover graphic books, including two weeks at number one. Though the book is categorized as a graphic novel, “it’s not fiction. So I’d prefer that we should call it a novel graphic,” Nalebuff quipped.

He has high hopes for the format, “lessons that are learned visually really stick with people, right? If you want people to remember the lessons, show, don’t just tell.”