This October, Marvel will release a set of variants that pay tribute to famous rap albums. While I’m not personally big on rap, I appreciate the amount of work and dedication put into making these covers look just right. The concept is unique and ties comics into mainstream culture in a way we haven’t typically seen.
Home News Announcements Marvel Kills the Game as they Unveil Rap Crossover Covers
Except almost all the covers have been reconceptualized to be white characters. I have a real problem with that.
Marvel could really “kill the game” by hiring non-white content creators instead of just mining non-white cultures for content.
Tom Brevoorts entire response to being asked about how sensible it is to appropriate black culture for a bunch of covers when Marvel doesn’t have a single black writer?
“What does one have to do with the other, really?”
HOLY. FUCKING. SHIT.
Capt. America is the only cover that works in the whole lot. And it is a great, meaningful cover.
Dr. Strange/Dr. Dre we get it; lazy.
Howard tha Duck is an ol’e dirty bastard, but this reeks of pointlessness.
Amazing Spider-Man / ATCQ; the hook is the hands / feet. So pointless.
Squirrel Girl, Ant Man, X-men are all WTF.
Does a Fiddy cover play well to the current diversity audience’s need for safe spaces and who get bent out of shape (ba-da bum tish) over sexy Spiderwoman or Catwoman covers given recent Supreme Court rulings vs. his “f***** a** n*****” lyrics of his most notable song on the album? I guess Tony could appreciate needing to file bankruptcy for making a sex tape then releasing to Internet without permission; is there some life-imitating-art-imitatiLng… message there?
Spider-Man/Deadpool fun, okay.
Silly but True
The history of American pop culture – music especially – has included example after example of genres and subcultures that develop within the African-American community, then get appropriated by white performers for a larger white audience. It isn’t that white people got into blues, jazz, R&B, disco, techno, but that they made it “theirs” in the process. That Elvis was the best-selling singer of “Negro music” in the country. Rap has a better track record than most in “staying black” on its own terms, but that exceptional status also makes it a more touchy example. And now here we have rap culture being filtered thru a bunch of white creators, by a publisher with a poor record of racial diversity in its hiring. It’s a very familiar pattern, and I can see why that makes it irritating to many African-Americans.
I am more offended by the sheer laziness of these variants. The racial issue is a big deal ( Was there any body on the editorial board a person of color to look at these before they were released?), but man who was on the design team? Was this a last minute idea, because these covers look thrown together. If you would like, here is a designer who did a tribute to the Wu-Tang that shows how its done.
David Brothers politely pointing out why Brevoort’s response linked above is an exceptionally crap one for a company that’s been waving the diversity banner as a selling point:
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