I will admit that I chuckled when I read the fine print on Image’s current Comixology sale.
“Excludes titles released after 2/10/18.”
I don’t know if that’s a dig at Marvel’s new releases being offered for 99¢ (and we still don’t know exactly who initiated that promotion), but after the last week I’m sure a few people will take it that way.
But this sale does raise a couple of questions in the current landscape:
- Should publishers attempt to respect an informally agreed upon period of time before deep discounting (digital or otherwise)?
- After so many 99¢ tpbs being thrown at the consumer in the last couple months, what kind of a discount does it take to get attention? Two months ago, a 60% off sale would sound like extreme discounting. Today? It’s not as eye-catching.
And for you consumers, that’s 60% off the already marked down price. I put Black Magic Vol. 1 into my cart and added the code. The price went down to $2.40. That’s not quite 99¢, but that’s still dirt cheap for a tpb.
Remember, when extreme discounting starts, it pays for everyone – consumer, retailer and publisher alike – to start watching the prices and see what sticks.
Want to learn more about how comics publishing and digital comics work? Try Todd’s book, Economics of Digital Comics