We’ve talked about bookstores and comics stores before on Graphic Novel TK — in fact, in our two episodes immediately prior to this! But how are bookstores and comics stores different? Are all their differences encompassed by the fact that one has books and comics and the other just comics? Or are there things that are different about the way they’re structured and the way they operate?
We talked today to Jake Shapiro, who has worked at both NYC’s The Strand and DC’s Fantom Comics, about what exactly goes on behind the scenes in bookstores and comics stores. How are the comics organized? How are displays made? How do they attract people in the door? How do events get put together? How do they do social media? You can find all the answers in this episode.

You can find more about The Strand, and about Fantom Comics, at the links. And Jake himself is on Twitter.