Looks like George R. R. Martin is taking his epic world-building skills to Meow Wolf, the Santa Fe-based arts and entertainment collective behind the House of Eternal Return and other next-gen immersive and interactive exhibitions. The Game of Thrones creator has been named new Chief World Builder and will bring his “unparalleled storytelling skills to the multiverse” of Meow Wolf by working with key members of the collective to “advise on building narrative and mind-bending ideas” that will yield “ambitious immersive installations.”
This isn’t Martin’s first time working with Meow Wolf. The Santa Fe resident helped secure the local bowling alley that is now the House of Eternal Return attraction and entertainment complex. The attraction displays a multidimensional mystery house of secret passages and surreal tableaus featuring Meow Wolf’s artists, architects, and designers, as well as a learning center, cafe, music venue, bar, and outdoor dining scene.
George R.R. Martin“Meow Wolf wouldn’t be what it is today without George’s generous support,” said Vince Kadlubek, CEO of Meow Wolf. “He took a chance on us and gave our artists the platform they needed to create the House of Eternal Return. It’s an honor to have him as part of our team and we can’t wait to see what he can help us accomplish as Chief World Builder.”
“From the very beginning, the Meow Wolf team captured my curiosity,” Martin said. “When Vince first approached me with the idea to buy and renovate a bowling alley, I wasn’t sure what to expect. However, they really sparked my interest and their vision pushed all my buttons — a sci-fi world spanning multiple universes — they delivered something we’ve never seen before. I look forward to continuing to grow the Meow Wolf storyworld for years to come.”
This past April, Meow Wolf debuted Kaleidoscape, an interactive art-themed attraction and ride in Denver’s Elitch Gardens Theme and Family Water Park. The “dark” ride uses vehicles to transport passengers through indoor tableaus and maximalist contemporary art. The group has also announced permanent installations in Denver, Las Vegas, and Washington, D.C. in 2020.


  1. George, instead…could you finish the Song of Ice and Fire series….a few of us would still like to read that.

  2. Maybe he’s already finished it and he’s decided that he just wants to annoy the Hell out of everyone who thinks that he must work to their satisfaction. Or maybe he’s decided to Hell with it and has gone on to other endeavours such as these. It is his life after all.

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