True to their word, DC is launching a followup reader survey , after last fall’s New 52 launch survey. John Rood mentioned that any demographic info would only be truly useful as more comparisons were able to be made, and future surveys were promised. And here it is. We tried to take it but got booted out for truthful answers, sadly. (In this case not actually buying any DC comics.) As before there is a fake survey title, ORANGE IVY, to weed out wannabes.

Ladies, please be sure to take the survey—maybe this time the results will actually be counted. Other than that, any attempt at comics demographics and marketing info is a good thing from where we stand.



  1. Aren’t you ruining the statistical relevance of the survey by posting the very item they use to weed out people who don’t bother reading the survey but only fill it out to complain?

    If you want them to read it, maybe you should make sure the survey results are worth reading.

    Also – isn’t it a violation of this part? “The images, material and information you will see as part of this market research study (“Content”) are proprietary materials and are protected by applicable domestic and international copyright laws. By clicking “OK” below, you agree that you will not copy or directly or indirectly use or disclose to anyone any of the Content, for any purpose other than participation in this market research study.”

    I expect this from Rich Johnston but you?

  2. The survey asks for your zip code at the end, but my experience is that it will not recognize at least some New Jersey zips.

  3. Booted out for being truthful? How about being booted out for not being able to provide any credible information. They want opinions from people READING DC. Why would you expect anything otherwise? Weird.

  4. What happened to Nerak? It was my favorite title from the relaunch and they left it off the list of questions entirely. :O

  5. Mikael, why do you have such an emotional overinvestment in a company that publishes pornographically violent rape comics?

  6. It was just a survey. Nothing tricky. Nothing evil. Nothing hard. You simply answer questions and enter the same info you do on any site. Including your e-mail on this site. Nothing worth barking at. Either take the survey or don’t, its your choice.

  7. @Irwin, what in Mikael’s reply indicates an emotional overinvestment? He’s correct in asserting that The Beat wouldn’t be able to provide information about her DC purchases, since she doesn’t purchase any DC. You’re not wrong in your evaluation of some of DC’s content either, but please stop trying to stir up reactions.

  8. “The very first question weeds me out for sure. Why would they need e-mail addresses?”

    Purely at a guess: to see if you answered the first survey, and then to compare your changes over time.

    That will make the data more valuable.

    I’d be *shocked* if DC had access to your email info though.


  9. @Hibbs, that was also the only unique identifier they asked for. Since responses are supposed to be limited to “one per person” I assume they’re using email addresses to limit responses to “one per email address.”

  10. Plus, email address is totally the kind of “control” data NN/g would ask for — the kind that would satisfy their corporate clients, but that doesn’t actually limit the number of responses (because cheaters can easily overcome it). It’s win-win: DC execs feel like they’re getting good data and NN/g can show how many “readers” they engaged with their survey.

  11. Interesting bias possible in the results. I was rejected because I didn’t have enough interest in the New 52 to qualify. I could only think of two of their comics I had even looked at. So the results of the survey will be slanted towards validating the New 52 because it only accepts people with some sort of interest to begin with. Kind of strange that DC does not want to know why lapsed readers aren’t interested in the New 52 by kicking them out of the survey.

    If DC is reading, I’ve only looked at Resurrection Man and Hawk and Dove. I only looked at RM because DnA are writing New Mutants for Marvel, and I wondered if all their writing was hack writing. From the limited amount I’ve seen, they are the Kevin J Anderson of comics. RM is a one-trick pony anyway (how many stories can you tell around this gimmick?), and both RM and NM go nowhere with what seems like endless fill-in issues and no real point. H&D was bad, even for Rob Liefeld, who peaked in 1989 and has neither developed as an artist nor had a new story idea since. I vaguely remember the H&D mini-series from 1988-ish, but it didn’t get me into DC comics.

    Anyhow, instead of paying for surveys, DC would do better to read The Walking Dead. I don’t even like horror comics, but this is good storytelling and I can see why it is a breakout for people who don’t normally read comics. Why can’t DC tell good stories like this? Get writers who can tell stories!

  12. Worth going through it if you want to voice your opinion on New 52. It’s likely they will want to read what we say there, since they are actually asking for opinions.

  13. @SomeGuy:

    So you don’t read the new 52, and then you go and lambast DC for not getting good writers?
    How would you know?

    Personally, I can think of at least 10 titles that I like better than The Walking Dead.