As many suspected yesterday, DC Unlimited will be the new brand for DC’s launch of a line of WoW collectibles:

DC Unlimited, the new brand launched by DC Comics to license and promote the world ‘ s greatest pop culture characters and stories, is proud to announce the release of a line of action figures based on World of Warcraft, the popular Blizzard Entertainment Massively-Multiplayer Online Role-Playing Game (MMORPG). The collectibles will be unveiled this month at New York ‘ s American International Toy Fair and will be distributed worldwide in both mass market and specialty channels.

The Warcraft franchise has been a pillar of gaming culture for over a decade and remains the world ‘ s largest-selling strategy video game with over 19 million copies sold. With over 7.5 million subscribers worldwide, the game creates a unique and interactive environment, allowing for thousands of simultaneous player adventures. World of Warcraft has also been America ‘ s top-selling PC game since its release in November of 2004.


” Blizzard has created an impressive and interactive universe for World of Warcraft, ” said Cheryl Rubin, Senior Vice President – Brand Management at DC Comics. ” We are proud to be able to deliver DC Direct ‘ s expertise in creating and distributing authentic collectibles to World of Warcraft under our new DC Unlimited brand. ”

DC Unlimited ‘ s World of Warcraft collectibles will include PVC vinyl, scaled and articulated figures varying in size. The initial launch will feature a four-figure assortment of 5-8-inch figures, with an additional two-figure set of two 10-12-inch deluxe figures covering the larger characters.

The initial set of figures will include a Blood Elf Rogue, Orc Shaman, Undead Warlock and Dwarf Warrior. The deluxe figures will include a Draenei Paladin and Illidan Stormrage. The first wave of figures is slated to hit comic book, pop culture, mass market, specialty and toy retailers in Fall 2007.

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