Retailing & Marketing

Judging by the number of emails featuring new business announcements we're getting, comics must be HOT. here's a new attempt at a mini-distributor: Comic...

The Beat: Jessi, you've already done a lot in a relatively short time in comics. Can you give us a little bit of your...

To me, the answer to that question is definitely: yes! But that also depends on a lot of moving parts and with encouragement from The Beat, I’m going to post a few columns here about the elements needed to create real marketing programs that can help better define what a bestseller is and where the real opportunities lie.

Launched on Sunday, Aces Weekly is a new anthology series created by David Lloyd, which seeks to bring back the spirit of traditional British...

While there is a certain dodginess that makes linking to this feel a little weird, I found this listing for a liquidation center's comic...

Retailer Brian Hibbs takes on variant covers in his latest column, and given that he uses the word "heinous" in the title, as you might surmise, he is not a fan. Hibbs traces the origin of the variant back to 1989's "Batman: Legends of the Dark Knight" #1, where four different covers sold like gangbusters and publishers could no longer resist the lure of boosting sales with the method. The practice has grown to where, by Hibbs' count 40% of the comics from premier publishers in October have variant covers. 40%. A lot.

By Steve Morris We're returning to Leeds for a second time this week (Leeds Week!), as the award winning store OK Comics celebrates ten years in business today. The...

As we reported a few days ago, Ingram/Lightning Source has announced an incredibly cheap level of color print-on-demand, and Todd Allen has seen the samples:

___________________________________________________________________________ A few months ago, I brainstormed about how Halloween mini-comics being offered by Diamond could be used in a variety of ways to promote...

It's nearly a year later, and retailer Brian Hibbs is first out of the gate with an analysis of the New 52, a year later and he says it was good. An attached chart shows all the books up significantly for the year, and more importantly, as Bob Wayne promised at Comic-Con last year, the New 52 actually enlarged the pie with some new readers:

Here are some books on clearance at BarnesAndNoble.com! Some of these books are cheaper than a Marvel comic!

Last night Ragú debuted the above ad during NBC's telecast of the Olympics. We had to rewind it a few times before we actually believed what we saw.