Retailing & Marketing

A diverse group of retailers await entry into the exclusive event! Friday morning, Marvel hosted an exclusive event for retailers, announcing and teasing a variety...

September is Big Event month at DC Comics, and they crushed it this September as they usually do with their super lenticular covered Future's End event which saw stand-alone stories set five years in the future of the DCU. These "random future" events usually disappoint me as I expect to see the Flash living with is brother in law and their two kids, and Poison Ivy running a plant shop, but then, that's me. Anyway, Multiversity talked to a bunch of retailers about how the event did compared to last year's Villain's month which was allocated and ignited a frenzy as they say. Most retailers I've talked to say it was okay but not great and the Multiversity survey yielded similar thoughts. It is a sad time when a Batman butt selfie only does okay but these are the times we live in.

If you’re picking up Batman #35 this week, do yourself a favour and check out the price point. See that $4.99 price sticker? Originally...

The Death of Wolverine has gone over exceedingly well - or at least it has in my shop. Putting aside sales numbers (which were...

Welcome to Go FOC Yourself, a weekly column at The Beat about comics on Final Order Cut-Off (FOC) and bits of the retail process...

This is being written on the day that initial orders are due for my store, and with the three week vacation I took, I’m...

Well, this will come as little to no surprise to anyone but....the group of people who buy the most print books are the oldest...

Everyone should "Listen to JImmy" Palmiotti that is. The veteran writer, artist editor and publisher is one of the most knowledgeable comics people out there. With his collaborators from Paperfilms, Justin Gray and Amanda Conner, he's made a small publishing enterprise out of kickstarting a series of graphic novels based on the European album format. The seventh, Sex and Violence Vol. II is ending in a few days and we advise you to get in on the Amanda Conner/Dave Johnson action as soon as possible -- the books will not be sold in any other way. We talked to Palmiotti a few months ago when he was Kickstarting the SF tale Denver and got his overall thoughts on using Kickstarter as a platform. This time out we talk about the storytelling process,finding artists and also find out how Harley Quinn, which he co-writes with Amanda Conner, has become one of DC's bestselling titles, with a huge female fan base.

In August, I went on vacation with my girlfriend (who is now my fiancée) and took some well deserved time away from the store...

This year at Baltimore Brett Schenker and I presented a panel called Comics by the Numbers Panel. Schenker is a political analyst and the author of perhaps the most cited post ever on The Beat, the much loved not at all controversial post Market Research Says 46.67% of Comic Fans are Female. The pane; was taped and you can watch (or probably better, listen) above. Depsite it being the first panel on Saturday there was a healthy audience of about 30-40 people, and the questions were really smart and engaged, which is the best you can ask on a panel.

Comics got a brand new he-said/she-said with the story of Jennifer Williams, who was employed by Harrison's Comics in Salem, MA for all of...

Just looking over various "Week in review" posts at various sites it strikes me that today is an amazing day in comics history, with new...