Retailing & Marketing

Much beloved comics shop Big Brain In Minneapolis is closing down at the end of June. For 20 years, Drivas and Big Brain have...

Wonder Woman is truly a multi-faceted triple goddess of lore and branding. For some she's a feminist role model; to others she's a powerful but...

Most of the discussion over the elimination of Shelly Bond's position as head of the Vertigo line has centered on the lack of profit...

Winter is coming... and it's bringing souvenirs. With this month's return of HBO’s Game of Thrones, it’s time to plan all the viewing parties or whatever your celebration...

The Comic Book Women, an advocacy group helping raise the profile of women working in comics, had a great showing at Emerald City Comic Con this year with several panels this year. This wasn’t a case of putting women on a panel and focusing on their gender perspective. It was about providing a group of talented women that could share their experience and provide insight into how to make it in the comic book industry—resulting in a panel for everyone. What secrets did they share on selling your comic book?

Ken Marcus, the man behind some of the funniest and/or most annoying Geico commercials of all times, gives some advice on how to market your indie comics gleaned from his years in advertising.

With less than 48 hours to go until the world shattering Rebirth event, to be held at 9:30 am PDT  on the Saturday of WonderCon (And...

Andy Runton of Owly fame was going about his own business on the internet when he saw this photo of the front of Legend...

Comics Experience owner Brian Hibbs has done his annual service to the industry byanalyzing the yearly graphic novels sales charts as reported to Bookscan. This is information people normally pay thousands of dollars for so it is technically leaked info, but while it's there let's take advantage of it. As Hibbs points out, these numbers do not reflect comics shops, indie bookstores, book fair or libraries, to name but four huge outlets for GN sales. So they are not complete. However they are a metric , and one that's worth studying.

Yesterday Alex Zalben had a modest proposal on CBR called For Comics to Survive, They Must Align with Movies & TV and drew a lot of fire on comics twitter. The piece starts out pointing out how DC dropped the ball by not having a Supergirl comic to come out with the Supergirl TV show but unfolds it as a tarp to cover much of the Big Two publishing strategy:

Diamond's annual Retailer Summit will once again be held in conjunction with the Baltimore Comic Con this year. The summit takes place AUgust31/September 2...

    Since last December, American has had  a new sweetheart and it's rebel fighter pilot Poe Dameron, as portrayed by swoony Oscar Isaac in Star Wars...