Retailing & Marketing

Tilting at Windmills #267 – Dear Publishers: Weekly Comics Suck

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By Brian Hibbs There’s a particular Myth of the market that says that the “Wednesday Warriors” – the hardcore, most committed fan, who comes in...

IDW’s San Diego Comic Art Gallery Reopens to Big Changes

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Last night, February 3rd, IDW Publishing and Media held the official reopening of their own San Diego Comic Art Gallery. It had been reported...

Can Patreon Keep a Comic Store Open?

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A couple weeks ago, we told you about Mission Comics in San Francisco having a community meeting after they'd experienced some sales drops and...

No Fairytale Ending for San Diego’s Villainous Lair

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Another closing of a comic shop; another end to a piece of one’s comic community. For the last six and a half years, Villainous Lair...

ComicsPRO Announces Nominees for Comic Industry Awards

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ComicsPro has announced it's nominees for its Industry Awards and also its first Unsung Hero Award for the recently departed Dave Hawksworth. ComicsPRO, the trade...

Marvel cancels offer to sell freely orderable Legacy lenticular covers

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In its January 4th mailing to retailers Marvel made a startling offer: retailers who had already ordered a first or second printing of the second...

2017 Sales Slip: Here’s One Store’s $21K Drop-Off In Marvel Sales

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Get comfortable for a few different threads to come together.  The fireworks are starting early this year. You know how it's become a custom in...

Tilting at Windmills #266: An Open Letter to C.B. Cebulski & Marvel Comics

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  By Brian Hibbs Dear C.B., I want to congratulate you on your new position as Editor-in-Chief at Marvel comics; from what I know about you I...

One man’s quest for Fu Jitsu #1 reveals the problems with the direct...

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Everyone talks about the direct market but no one does anything about it. Well, Jim McLauchlin wrote about it, starting with one of...

Bombshell: BookScan to start measuring sales in comics shops

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While we have our BookScan numbers for sell through, and our Diamond estimates of sell-in in comics shops, we haven't had reliable sell THROUGH...

Tilting at Windmills #263: Elsewhere in the Direct Market…

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By Brian Hibbs I’m a little bored with continually talking about Marvel comics and “Legacy” – there’s not a lot more to say about them...

Black Panther Toys Reign Supreme

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Years ago, the late/great writer Dwayne McDuffie recounted how despite being an incredible ratings success, the Static Shock cartoon was unable to attract toy...

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