Retailing & Marketing

Marvel’s learnings continue today with big retailer summit

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As we've noted in our recent sales charts, things have taken a dark turn at Marvel sales-wise in the last six months or so with historically low average sales. Marvel has reacted with many...

The Inhumans: Marvels Biggest Branding Problem

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Marvel has been trying to make the Inhumans the next big thing for years. but it's been an uphill battle and here are some of the reasons why.

Tilting at Windmills #258: The dirty secret about variants no one talks about

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Variant covers are an accepted practice in comics publishing and collecting, but is Diamond enforcing its own rules on minimum orders? Retailer Brian Hibbs looks at the plusses and minuses of the world of variants.

A new comics distributor rises in Seattle, Emerald Comics Distro

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It's Tony Shenton, not Diamond, who's getting some competition from this one woman start up.

The Retailer’s View // Should Printed Single Issues Go Away?

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Our story begins a few years ago, when I was still managing another comic shop in the city. A man walked into the store, smiling and humming to himself. “Interesting place you got here,” he...

Marvel Reveals More Details of Their Tech for Retailers Project

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We asked Marvel a few questions about their plans to use GeoTargeted digital advertising to drive customer into comic shops and here's what we found out: There are plans in place to expand the program...

Valiant Cranks Up Giveaways and Retailer Contests for X-0 Manowar’s Return

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X-O Manowar was the flagship title for Valiant's launch and as they're bringing it back, they're bringing a fairly deep promotional package with it.  On the consumer end of it, Valiant's following the lead...

Gigantic Hasbro Decepticon Transformer Revealed and more on The Beat’s (Sort of) Weekly Funko...

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After this weekend’s 2017 Toy Fair, ours and many other website have been a flutter with toy news. With such heavy internet traffic, there are a few thing that might have slipped under the...

ComicsPRO: Boom!’s Filip Sablik announces new full returnability program

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As we've told you before, the annual ComicsPRO meeting is going on right now, hence the steady flow of news. Boom! Studios president of publishing and marketing Filip Sablik delivered a presentation for Boom this afternoon...

ComicsPRO: Comics sales up 0.3% in 2o16, industry could Make Mine Marvel again

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  Comics sales barely went up last year, as Diamond reported an overall 0.3% rise in comics and GNs in 2016. The figures were part of a presentation at ComicsPRO as reported by Matt Price at Nerdage: Periodical sales...

ComicsPro meeting is happening now, future of industry to be decided

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The annual ComicsPRo meeting is taking place in Memphis as I write this, a gathering of comics retailers and ann the most important vendors and publishers. It's closed to the press and by all accounts, its...

Heroes Aren’t Hard to Find Moving to New, Bigger Store

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https://twitter.com/heroesonline/status/830097383493160960   Heroes Aren't Hard to Find, Charlotte NC's iconic and groundbreaking comics shop, is moving to a new location in "NoDa." As I am not from Charlotte, I don't know what that means, but I'm...

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