Marvel

Do successful comic book movies create new comics readers? As the "Watchmen Principle" demonstrates, when a movie is based on a finite graphic novel or series, the answer is yes. When it is based on an ongoing 50 year saga the results are not so clear. CBR's Greg Hatcher chanced upon a display of bagged comics at his CostCo which showed that Marvel had put together a product that seemed to be aimed at people who liked THOR and wanted to know where to go next: A photo-cover of hunky Chris Hemsworth as Thor graced the front of the package and an assortment of alluring titles lurked beneath.

Behind the scenes at FLASHPOINT and Marvel, among other things.

Did you know that Disney owned Marvel Comics? You do now, as Marvel is putting out a licensed comic from the ABC show Castle, which stars nerdlebrity godhead Nathan Fillion as a mystery writer who also solves crimes. The GN. will not be an adapttaion of the show, however, but a story about Castle's best-selling character, Derrick Storm. Tellingly, this will not be a periodical, but a standalone graphic novel, due in September, written by Brian Michael Bendis and Kelly Sue DeConnick with art by Lan Medina and a cover by Carlo Pagulayan.

This is the busiest month Marvel have had in quite some time. The big release for March was the relaunch of FANTASTIC FOUR as just plain FF, but the month also sees the prologue to upcoming mega-crossover FEAR ITSELF, two new ongoing titles in VENOM and IRON MAN 2.0, the revival of CrossGen titles RUSE and SIGIL, and issues from the "Death of Spider-Man" and "Age of X" crossovers. We also have the second month of Point One issues - more on that below. As usual, Marvel had the largest share of the direct market, both in terms of dollars (leading DC by 40% to 28%) and unit sales (45% to 32%).

Thor is all around, no need to fake it.

To no one's surprise, THOR scored a hit at the weekend box office topping the domestic till with $66 million, adding up to a worldwide gross of $242 mil. The thunder "god" lagged only IRON MAN and SPIDER-MAN's debuts, making the third biggest first appearance for a Marvel character. (But NOTE the others didn't have the benefit of inflated 3D ticket prices. It was also proof that a film can make a big debut despite two weeks of piracy: THOR opened two weeks ago overseas to take advantage of various local holidays and the Royal Wedding 3-day weekend in Britain. Although THOR also handily blasted the Mel Gibson come-back vehicle, THE BEAVER, it was not all good news:

We'd venture the opinion that a fairly entertaining film could be made of Mark Ruffalo just wearing Hulk Hands. BTW, is this the slowest news week ever or what? Is everyone just exhausted from the brutal spring convention schedule? Probably.

Why do all the mutants have English accents? Jennifer Lawrence, hot off her Oscar nod, is steamy as Mystique! X-MEN: FIRST CLASS opens on June 3rd.

Marvel has released the first still from the just commenced AVENGERS movie, and it's all about the sitting down. Director Joss Whedon and crew went into production yesterday in Albuquerque for the movie you may have always dreamed would happen.

Normally we don't run more than one Marvel PR in a day -- and they send out about 38 each and every day -- but when we saw that Joe Quesada had done a variant billed as the "No dry eye in the house" variant for The Death of Spider-Man storyline just now wrapping up in ULTIMATE SPIDER-MAN...well...we had to share. Because we like everyone to blubber in the afternoon. It's good for you.

This July, Marvel is serving up a RED SKULL miniseries starring the villain in the Cap movie, written by Greg Pak with art by Mirko Colak. David Aja has provided some tasty covers, influenced by WWII imagery from propaganda posters and the like.

Artist Josh Medors has been battling a rare form of spinal column cancer for several years. The Hero Initiative has been helping him for some time, and now they are teaming up with Marvel for a special Spider-Man print to benefit Medors. PR below: