Publishers

Remember good old Vertigo, the imprint where all the top writers for the New 52 got discovered and DC graphic novel book store sales were practically invented? Well, they are still at it! Plucky old Vertigo. And just to prove they still have what it takes, they have announced their book collections for the second half of 2012, including some truly awesome stuff, like a HUGE one-volume edition of THE INVISIBLES by Grant Morrison and his all stars (Quitely, Jimenez, Thompson, Weston, Buckingham etc., etc., etc.) that will weigh in at a mere 1536 pages and $150. Frankly, we didn't know they could print books that big and wide. Given that THE INVISIBLES is one of our favorite mainstream comic of the 90s, we are there. Make room, make room! They also announced two NEW gns, including Get Jiro! by Anthony Bourdain, Joel Rose and Langdon Foss, planned for June and Right State, just announced by Mat Johnson and Andrea Muti.

October was a first litmus test for the good "New 52" relaunch numbers, as it was the first month that allowed retailers to react to customer feedback on DC's "New 52" initiative in a meaningful way. As a result, Marvel won a little less of the market share than usual got really spanked by DC in October, which took the Top 6 spots, along with a whopping 17 out of the Top 20 (and 32 out of the Top 50, and 60 out of the Top 100), as well as 50.97 percent of the unit market share and 42.47 percent of the dollar share. DC's average periodical numbers were down a bit from September and are now in the exact same area as right after the line-wide "One Year Later" event in May 2006, which had been DC's high-water mark before the current relaunch. Back then, the average new DC comic book (not counting the now-defunct WildStorm) sold an estimated 50,519 units, the average new DC Universe comic book 59,505. In October 2011, now, it's 51,280 and 59,146, respectively. These numbers don't suggest we need to build a new ball park quite yet, but DC certainly did a great job of filling up the old one in a way that hasn't happened since, well, 2006. While a slight drop-off from September was to be expected, it turns out to be very slight indeed, because 16 of the "New 52" titles didn't drop at all, but rather increased in sales. They're led by Animal Man, which, on the back of good reviews, saw an impressive second-issue increase of 16 percent. And even most of the rest of the bunch displays much slighter drops than we're used to, for that matter. Only 16 of the percentage drops are in the double digits, and only four of those -- Action Comics, Men of War, Superman and Blackhawks -- are in the area you'd usually suspect. As a result, the average second-issue drop for the "New 52" is a tiny 5.2 percent -- a dream figure by any standard. (Also, it's worth noting that many of the books with the bigger second-issue drops came out in the last week of October. Technically, this means that they were disadvantaged, because all subsequent re-orders slipped into November. On the other hand, the first issues of those titles shipped in the last week of September, too, of course, so it should have evened out. In any case, we'll get a clearer picture of what's going on with the November chart.)

Shipping time is nigh and deluxe giftables are pouring into our inbox. Here's one from Skybound at Image, a deluxe, leather bound, slipcased hardcover edition of THE WALKING DEAD – RISE OF THE GOVERNOR novel written by Robert Kirkman and co-writer Jay Bonansinga with spot illos by Charlie Adlard. "Many have asked me whether I will ever write a prequel about the lives the character lead before," said Kirkman in a statement. "Well, that's basically what we're doing with these novels. And we wanted to offer the fans a special edition before the holidays." The book -- first in a planned trilogy or prequels based on series characters -- explores the origins of the Governor, the most hated villain in the whole series. The book ships on December 7 and retails for $74.99. A signed limited edition is also available for $124.99.

We all know DC signed a deal to give Amazon digital exclusivity to 100 graphic novels (and it kind of blew up in their face). You were probably thinking that you could read one of those DC digital graphic novels, like Watchmen, on any device that runs a Kindle app. (Bleeding Cool has a tweet of Warner Bros. saying just that.) It turns out, this is not the case. As DC's Hank Kanalz says, "You can't do that today but that’s the intention going forward. Like other other Amazon digital editions, readers will be able to read their graphic novels on any device."

WonderCon may have moved to Anaheim for 2012 due to Moscone Center construction, but the Bay Area will not be without a spring comics show....thanks to Image Comics and the Image Expo. The creator-owned company is planning its OWN convention, to be held February 24-26 at the Oakland COnvention Center (original home of WonderCon, btw). Image Expo is planned as a 20th anniversary celebration for Image, and will feature as guests of honor Image partners Robert Kirkman, Erik Larsen, Todd McFarlane, Marc Silvestri, and Jim Valentino. Other creators attending include Image founders Rob Liefeld, and Whilce Portacio, plus Joe Casey, Jay Faerber, Jonathan Hickman, Ryan Ottley, Richard Starkings, Fiona Staples, and Brian K. Vaughan. All will participate in panels, signings and other traditional convention activities.

Welcome to month two of Bizarro World! This was quite a busy month for Marvel, with the "Fear Itself" crossover continuing, the relaunch of INCREDIBLE HULK, and the first issue of new title WOLVERINE & THE X-MEN. But once again, the big story in October was the continued success of the DCU relaunch. DC's lead over Marvel in September may have been narrow, but in October it was massive. Helped by hefty re-orders on virtually the entire September DCU line, DC led Marvel by 42% to 29% in dollars and a remarkable 51% to 30% in units. That market share is partly due to massive reorders on DC's September line. It seems reasonable to assume that this won't be a regular event, and that the gap won't be quite so large in future. But the possibility that Marvel might have to readjust to life as the number two publisher cannot be ruled out. Not that it's doom and gloom by any means. DC's sales are up, but not at Marvel's expense. If the DC relaunch has brought new readers into stores, or old readers back, then in theory Marvel should be able to take advantage of that too. On the other hand, it also makes it rather harder for Marvel to argue that its books are losing sales because it's a tough market. DC has just proved that declining sales are not inevitable. Thanks as always to ICV2.com for permission to use these figures.

A new variant cover for month FOUR of the New 52.

One of the major -- if not THE major -- reasons that Disney purchased Marvel two years ago for $4 billion was that the House of Ideas supplied a ready-made audience of material aimed at boys under 18 -- the one quadrant Disney has always had the toughest time reaching. Disney does princesses and Pooh great, but they had to create a whole cable network that could be specifically branded for boys -- Disney XD, which already airs various Marvel cartoons. So this look at just how Disney has used the Marvel universe by Mike Gold is quite interesting as he points out that Marvel TV shows in development at Disney include the Hulk, AKA Jessica Jones (ALIAS), Cloak and Dagger, and a possible Miley Cyrus vehicle based on Mockingbird:

Marvel's culling continues, with both GHOST RIDER and BLACK PANTHER reaching their final issues.

The Avengers plus Loki and Nick Fury. These look pretty nice. Even with the typography elements taking center stage in the design, ScarJo continues to exhibits awesome mastery of the butt-and-face first pose, while Mark Ruffalo as the Halk does not look like Zoolander, which is a big improvement. Sad that none of the guys are turned so we can see their butt. Especially Thor and Captain America.

Marvel released a few pages of DAREDEVIL art by Paolo Rivera who returns to the book with issue #7. According to Marvel this s a good jumping on point. The previous issue is by Marcos martin so you really can't go wrong here.

A brief follow-up to yesterday's story about Marvel ending PUNISHER MAX and X-23. As word spread, writer Jason Aaron issued a Twitter clarification that the book was not canceled, but the story was ending: Aaron had mentioned in interviews over the summer that he felt his story was drawing to a close.